/*
  Predictable Innovation, home page styles.
  Brand: ink #080a09, paper #f4f4f2, red #e32652, lemon #e3fe52.
  Type: Anton (stage voice: claims, names, numbers), Fraunces (human voice: feelings, quotes, questions), Inter Tight (body).
  Fonts are self-hosted in ../fonts (SIL Open Font License, see LICENSE files there).
*/
@font-face{font-family:'Anton';font-style:normal;font-weight:400;font-display:swap;src:url('../fonts/anton-400.woff2') format('woff2')}
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:400;font-display:swap;src:url('../fonts/inter-tight-400.woff2') format('woff2')}
@font-face{font-family:'Inter Tight';font-style:normal;font-weight:700;font-display:swap;src:url('../fonts/inter-tight-700.woff2') format('woff2')}
@font-face{font-family:'Fraunces';font-style:normal;font-weight:100 900;font-display:swap;src:url('../fonts/fraunces-var.woff2') format('woff2')}
@font-face{font-family:'Fraunces';font-style:italic;font-weight:100 900;font-display:swap;src:url('../fonts/fraunces-var-italic.woff2') format('woff2')}

:root{
  --ink:#080a09; --ink-2:#050605; --panel:#111412; --panel-2:#1a1e1b;
  --line:#343a35; --muted:#b3b5af; --muted-2:#737d73; --paper:#f4f4f2;
  --red:#e32652; --red-btn:#c51d43; --red-hover:#b2193c; --pink:#f15b79; --lemon:#e3fe52;
  --display:'Anton','Arial Narrow',Impact,sans-serif;
  --serif:'Fraunces',Georgia,serif;
  --sans:'Inter Tight','Helvetica Neue',Arial,sans-serif;
  --max:1440px; --pad-x:clamp(20px,5.5vw,80px); --pad-y:clamp(56px,5vw,72px);
  --ease:cubic-bezier(.2,0,0,1);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--ink);color:var(--paper);font-family:var(--sans);font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,h4,p,figure,blockquote,ol,ul,dl,dd{margin:0}
img,video{display:block;max-width:100%}
picture{display:contents}
a{color:inherit}
a:hover{color:var(--lemon)}
::selection{background:var(--lemon);color:var(--ink)}
:focus-visible{outline:2px solid var(--lemon);outline-offset:3px}
button{font:inherit}
.skip{position:absolute;left:16px;top:-80px;z-index:50;padding:10px 16px;border-radius:4px;background:var(--lemon);color:var(--ink);font-weight:700;text-decoration:none}
.skip:focus{top:16px;color:var(--ink)}
.wrap{max-width:var(--max);margin:0 auto;padding:var(--pad-y) var(--pad-x)}
.section{border-top:1px solid var(--line)}
.eyebrow{display:block;font-size:13px;font-weight:700;line-height:1.2;letter-spacing:.12em;text-transform:uppercase;color:var(--lemon)}
.badge{display:inline-block;padding:7px 11px;border-radius:2px;background:var(--lemon);color:var(--ink);font-size:13px;font-weight:700;line-height:1.2;letter-spacing:.12em;text-transform:uppercase}
.display{font-family:var(--display);font-weight:400;letter-spacing:-.005em;text-transform:uppercase}
.h2{margin-top:20px;font-size:clamp(48px,1.2rem + 4vw,88px);line-height:1.02}
.red{color:var(--red)}
.serif{font-family:var(--serif);font-weight:300;letter-spacing:-.01em}
.label{font-size:12px;font-weight:700;line-height:1.3;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.nowrap{white-space:nowrap}
.btn{display:inline-flex;align-items:center;gap:10px;min-height:56px;padding:0 28px;border-radius:4px;font-size:17px;font-weight:700;line-height:1.2;text-decoration:none;transition:background .2s,color .2s,border-color .2s}
.btn svg{flex:none}
.btn-sm{min-height:52px;padding:0 26px;font-size:16px}
.btn-red{background:var(--red-btn);color:#fff}
.btn-red:hover{background:var(--red-hover);color:#fff}
.btn-line{border:1px solid var(--muted-2);color:var(--paper)}
.btn-line:hover{background:#242a25;color:var(--paper)}
.btn-white{background:var(--paper);color:var(--ink)}
.btn-white:hover{background:var(--lemon);color:var(--ink)}
.logo{display:block;width:auto;opacity:.86}

/* header */
.site-header{position:absolute;top:0;left:0;right:0;z-index:20;border-bottom:1px solid rgba(244,244,242,.14)}
.bar{max-width:var(--max);margin:0 auto;padding:0 var(--pad-x);min-height:88px;display:flex;align-items:center;justify-content:space-between;gap:16px 40px}
.brand{display:flex;flex-direction:column;gap:4px;text-decoration:none;color:var(--paper)}
.brand b{font-family:var(--display);font-weight:400;font-size:27px;line-height:1;letter-spacing:.01em}
.brand small{font-size:10px;font-weight:700;line-height:1;letter-spacing:.24em;color:var(--muted)}
.brand:hover{color:var(--paper)}
.nav{display:flex;align-items:center;gap:10px 30px;font-size:15px}
.nav a{text-decoration:none}
.nav .new{margin-left:8px;padding:4px 6px;border-radius:2px;background:var(--lemon);color:var(--ink);font-size:10px;font-weight:700;line-height:1;letter-spacing:.12em}
.nav-cta{min-height:44px;padding:0 20px;font-size:15px}
.dd{position:relative}
.dd summary{display:flex;align-items:center;gap:6px;list-style:none;cursor:pointer}
.dd summary::-webkit-details-marker{display:none}
.dd summary:hover{color:var(--lemon)}
.dd summary svg{transition:transform .2s}
.dd[open] summary svg{transform:rotate(180deg)}
.dd-panel{position:absolute;top:calc(100% + 18px);left:-14px;min-width:290px;padding:8px;border:1px solid var(--line);border-radius:8px;background:var(--panel);box-shadow:0 24px 60px rgba(0,0,0,.55);display:flex;flex-direction:column}
.dd-panel a{display:flex;justify-content:space-between;gap:16px;padding:11px 12px;border-radius:4px}
.dd-panel a span{color:var(--muted);font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.dd-panel a:hover{background:var(--panel-2);color:var(--paper)}
.dd-panel .all{margin-top:6px;padding-top:14px;border-top:1px solid var(--line);border-radius:0;color:var(--lemon)}
.menu-btn{display:none;align-items:center;gap:10px;min-height:44px;padding:0 16px;border:1px solid var(--muted-2);border-radius:4px;background:transparent;color:var(--paper);font-size:15px;font-weight:700;cursor:pointer}
@media (max-width:1080px){
  .menu-btn{display:inline-flex}
  .nav{display:none}
  .site-header.open{background:var(--panel)}
  .site-header.open .nav{display:flex;position:absolute;top:100%;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;padding:8px var(--pad-x) 24px;background:var(--panel);border-bottom:1px solid var(--line);box-shadow:0 30px 60px rgba(0,0,0,.6)}
  .site-header.open .nav > a,.site-header.open .nav > .dd{padding:14px 0;border-bottom:1px solid var(--line);font-size:17px}
  .site-header.open .nav > .nav-cta{margin-top:18px;justify-content:center;border-bottom:0;min-height:52px}
  .dd-panel{position:static;min-width:0;margin-top:10px;padding:0;border:0;box-shadow:none;background:transparent}
  .dd-panel a{padding:10px 0}
}

/* hero */
.hero{position:relative;overflow:hidden;background:var(--ink)}
.hero-photo{position:absolute;top:0;right:0;bottom:0;width:min(56%,820px)}
.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:62% 18%}
.kb{animation:kb 16s var(--ease) both;transform-origin:70% 30%}
.hero-shade{position:absolute;inset:0;pointer-events:none;background:linear-gradient(90deg,#080a09 0%,#080a09 42%,rgba(8,10,9,.6) 60%,rgba(8,10,9,.05) 82%),linear-gradient(0deg,#080a09 0%,rgba(8,10,9,.82) 20%,rgba(8,10,9,0) 44%)}
.hero-body{position:relative;z-index:2;max-width:var(--max);margin:0 auto;padding:calc(88px + clamp(48px,5vw,72px)) var(--pad-x) 0}
.hero h1{margin-top:30px;max-width:800px;font-size:clamp(52px,1.4rem + 6.6vw,124px);line-height:1}
.hero-intro{margin-top:32px;max-width:640px;font-size:clamp(19px,1rem + .45vw,22px);line-height:1.5}
.hero-cta{margin-top:32px;display:flex;flex-wrap:wrap;align-items:center;gap:14px 24px}
.hero-note{font-size:15px;line-height:1.5;color:var(--muted)}
.trusted{margin-top:clamp(56px,6vw,88px);padding:26px 0 36px;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:22px}
.logo-row{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:24px 40px}
.u1{animation:up .9s var(--ease) .1s both}.u2{animation:up .9s var(--ease) .25s both}.u3{animation:up .9s var(--ease) .45s both}
@keyframes kb{from{transform:scale(1.07)}to{transform:scale(1)}}
@keyframes up{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}

/* five places */
.rows{margin-top:36px;padding:0;list-style:none;border-bottom:1px solid var(--line)}
.row{display:grid;grid-template-columns:56px minmax(0,1fr) auto;align-items:center;gap:24px;padding:24px 0;border-top:1px solid var(--line);color:var(--paper);text-decoration:none}
.row:hover{color:var(--paper)}
.row-num{font-family:var(--display);font-size:22px;color:var(--muted-2)}
.row-text{font-family:var(--serif);font-weight:300;font-size:clamp(28px,1rem + 1.9vw,46px);line-height:1.12;letter-spacing:-.02em}
.row-text em{font-style:italic;color:var(--red)}
.row-tag{display:flex;align-items:center;gap:16px;font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);white-space:nowrap}
.arrow-box{display:flex;align-items:center;justify-content:center;width:46px;height:46px;border:1px solid var(--muted-2);border-radius:4px;color:var(--paper);transition:background .2s,border-color .2s,color .2s}
.row:hover .arrow-box{background:var(--lemon);border-color:var(--lemon);color:var(--ink)}
.sub{margin-top:14px;font-size:19px;line-height:1.5;color:var(--muted)}

/* selling from fire */
.fire{position:relative;overflow:hidden;background:var(--ink-2)}
.fire-video{position:absolute;top:0;right:0;width:72%;height:700px;object-fit:cover;opacity:.6;mix-blend-mode:screen;pointer-events:none}
.fire-shade{position:absolute;top:0;left:0;right:0;height:702px;pointer-events:none;background:linear-gradient(90deg,#050605 0%,rgba(5,6,5,.75) 38%,rgba(5,6,5,0) 72%),linear-gradient(0deg,#050605 0%,rgba(5,6,5,0) 45%)}
.fire .wrap{position:relative}
.fire h2{margin-top:24px;font-size:clamp(76px,2rem + 7.4vw,156px);line-height:.94}
.fire-promise{margin-top:28px;max-width:700px;font-size:clamp(24px,1rem + 1vw,32px);line-height:1.3}
.fire-promise em{font-style:italic;color:var(--lemon)}
.outcomes{margin-top:48px;padding:0;list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,260px),1fr));border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.outcomes li{padding:20px 28px 22px 0;display:flex;flex-direction:column;gap:6px}
.outcomes b{font-family:var(--display);font-weight:400;font-size:32px;line-height:1;text-transform:uppercase}
.outcomes span{font-size:16px;color:var(--muted)}
.fire h3{margin-top:64px;font-size:clamp(36px,1rem + 2.2vw,56px);line-height:1.02}
.program-line{margin-top:14px;max-width:1000px;font-size:clamp(21px,1rem + .6vw,26px);line-height:1.3;color:#d9dbd5}
.weeks{margin-top:32px;padding:0;list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,540px),1fr));gap:20px}
.week{display:flex;flex-wrap:wrap;overflow:hidden;border:1px solid var(--line);border-radius:8px;background:var(--panel)}
.week-img{flex:1 1 230px;min-height:240px;position:relative;overflow:hidden}
.week-img img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.week-body{flex:999 1 300px;padding:24px 26px 26px;display:flex;flex-direction:column;gap:10px}
.week-tag{font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--lemon)}
.week h4{font-family:var(--display);font-weight:400;font-size:34px;line-height:1;text-transform:uppercase}
.week p{font-size:16px;line-height:1.55;color:var(--muted)}
.week p strong{font-weight:400;color:var(--paper)}
.week .leave{margin-top:auto;padding-top:12px;border-top:1px solid var(--line);font-size:15px;line-height:1.5;color:var(--paper)}
.week .leave b{color:var(--lemon)}
.btn-row{margin-top:40px;display:flex;flex-wrap:wrap;align-items:center;gap:14px}

/* client results */
.results{background:var(--panel)}
.results-head{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:24px 40px}
.results-head > div:first-child{flex:1 1 640px;min-width:0}
.lede{margin-top:18px;font-size:clamp(20px,2.2vw,32px);line-height:1.3}
@media (min-width:761px){.oneline{white-space:nowrap}}
.lede em{font-style:italic;color:var(--lemon)}
.slider-nav{display:flex;gap:12px}
.sbtn{width:56px;height:56px;display:flex;align-items:center;justify-content:center;padding:0;border:1px solid var(--muted-2);border-radius:4px;background:transparent;color:var(--paper);cursor:pointer;transition:background .2s,border-color .2s,color .2s,opacity .2s}
.sbtn:hover:not(:disabled){background:var(--lemon);border-color:var(--lemon);color:var(--ink)}
.sbtn:disabled{opacity:.3;cursor:default}
.track{margin-top:40px;display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 24px) / 2);gap:24px;overflow-x:auto;scroll-snap-type:x mandatory;overscroll-behavior-x:contain;scrollbar-width:none;-ms-overflow-style:none;border-radius:8px}
.track::-webkit-scrollbar{display:none}
.track:focus-visible{outline-offset:6px}
.case{scroll-snap-align:start;min-width:0;display:flex;flex-direction:column;padding:30px 32px 28px;border:1px solid var(--line);border-radius:8px;background:var(--ink);transition:border-color .2s}
.case:hover{border-color:var(--muted-2)}
.case-logo{height:46px;display:flex;align-items:center}
.case-num{margin-top:22px;font-family:var(--display);font-size:clamp(48px,1rem + 2.8vw,64px);line-height:1;text-transform:uppercase;color:var(--lemon)}
.case h3{margin-top:12px;font-family:var(--serif);font-weight:300;font-size:clamp(25px,1rem + .8vw,30px);line-height:1.2;letter-spacing:-.015em}
.case-facts{margin-top:22px;padding-top:18px;border-top:1px solid var(--line);display:grid;grid-template-columns:112px minmax(0,1fr);gap:12px 18px;font-size:17px;line-height:1.5}
.case-facts dt{padding-top:3px;font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.case-facts dd{color:var(--muted)}
.case-facts dd.result{color:var(--paper);font-weight:700}
.case-who{margin-top:auto;padding-top:22px;display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 10px}
.case-who b{font-size:13px;letter-spacing:.12em;text-transform:uppercase}
.case-who span{font-size:15px;color:var(--muted)}
.progress{margin-top:26px;height:2px;position:relative;overflow:hidden;background:var(--line)}
.progress span{position:absolute;top:0;bottom:0;left:0;width:40%;background:var(--lemon);transition:left .35s var(--ease),width .35s var(--ease)}
.quotes{margin-top:48px;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,460px),1fr));gap:24px 56px}
.quote{padding-top:24px;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:16px}
.quote blockquote{font-family:var(--serif);font-style:italic;font-weight:300;font-size:clamp(24px,1rem + .8vw,29px);line-height:1.28;letter-spacing:-.01em}
.quote figcaption{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 10px}
.quote figcaption b{font-size:13px;letter-spacing:.12em;text-transform:uppercase}
.quote figcaption span{font-size:15px;color:var(--muted)}

/* coach */
.coach-top{display:flex;flex-wrap:wrap;align-items:center;gap:48px 80px}
.coach-photo{flex:1 1 300px;max-width:380px;aspect-ratio:4/5;overflow:hidden;border-radius:8px}
.coach-photo img{width:100%;height:100%;object-fit:cover}
.coach-text{flex:1 1 440px;display:flex;flex-direction:column;gap:20px}
.coach-text h2{font-size:clamp(56px,1.4rem + 4.4vw,104px);line-height:.98}
.coach-line{font-size:clamp(26px,1rem + 1.2vw,34px);line-height:1.2}
.coach-line em{font-style:italic;color:var(--lemon)}
.bio{max-width:600px;font-size:18px;line-height:1.6;color:var(--muted)}
.bio strong{font-weight:400;color:var(--paper)}
.text-links{display:flex;flex-wrap:wrap;gap:12px 28px;font-size:16px;font-weight:700}
.text-links a{color:var(--pink);text-decoration:underline;text-underline-offset:.2em}
.text-links a:hover{color:var(--lemon)}
.stats{margin-top:56px;padding:0;list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,250px),1fr));border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats li{padding:28px 28px 30px 0;display:flex;flex-direction:column;gap:14px}
.stats b{font-family:var(--display);font-weight:400;font-size:60px;line-height:.95;text-transform:uppercase;white-space:nowrap}
.stats span{max-width:250px;font-size:17px;line-height:1.5;color:var(--muted)}
.proof-rows{margin-top:32px;display:flex;flex-direction:column;gap:26px}
.proof-row{display:flex;flex-wrap:wrap;align-items:center;gap:18px 44px}
.proof-row .label{flex:0 0 150px}
.partner-line{flex:1 1 380px;max-width:560px;font-size:16px;line-height:1.55;color:var(--muted)}
.partner-line strong{color:var(--paper)}

/* apply */
.apply{position:relative;overflow:hidden;background:var(--ink-2)}
.apply-photo{position:absolute;top:0;right:0;width:min(62%,900px);height:100%}
.apply-photo img{width:100%;height:100%;object-fit:cover;object-position:50% 45%;opacity:.85}
.apply-shade{position:absolute;inset:0;pointer-events:none;background:linear-gradient(90deg,#050605 0%,#050605 38%,rgba(5,6,5,.5) 62%,rgba(5,6,5,.1) 100%)}
.apply .wrap{position:relative;padding-top:clamp(56px,5.5vw,80px);padding-bottom:clamp(56px,5.5vw,80px)}
.apply h2{max-width:820px;font-size:clamp(60px,1.4rem + 5.6vw,120px);line-height:.98}
.apply-lead{margin-top:26px;max-width:560px;font-size:20px;line-height:1.55}
.q-box{margin-top:32px;max-width:580px;padding:26px 32px;border:1px solid var(--line);border-radius:8px;background:rgba(17,20,18,.92);display:flex;flex-direction:column;gap:14px}
.q-box ol{padding-left:24px;display:flex;flex-direction:column;gap:8px;font-family:var(--serif);font-style:italic;font-weight:300;font-size:22px;line-height:1.35}
.apply-row{margin-top:30px;display:flex;flex-wrap:wrap;align-items:center;gap:16px 28px}

/* book */
.book .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:48px 88px}
.book-cover{flex:0 1 330px;min-width:240px;position:relative;overflow:hidden;border-radius:3px;box-shadow:0 30px 70px rgba(0,0,0,.7),0 0 0 1px rgba(244,244,242,.14)}
.book-cover img{width:100%;height:auto}
.book-cover::after{content:"";position:absolute;inset:0;pointer-events:none;background:linear-gradient(90deg,rgba(255,255,255,.18) 0%,rgba(0,0,0,.45) 2.4%,rgba(255,255,255,.06) 3.8%,rgba(0,0,0,0) 8%)}
.book-text{flex:1 1 480px;display:flex;flex-direction:column;gap:20px}
.book-text h2{font-size:clamp(48px,1.2rem + 3.6vw,80px);line-height:1.02}
.book-title{font-family:var(--serif);font-style:italic;font-weight:300;font-size:clamp(25px,1rem + .9vw,31px);line-height:1.2;letter-spacing:-.01em}
.book-desc{max-width:680px;font-size:18px;line-height:1.6;color:var(--muted)}
.ticks{padding:0;list-style:none;display:flex;flex-direction:column;gap:10px;font-size:18px;line-height:1.45}
.ticks li{display:flex;align-items:baseline;gap:14px}
.ticks li::before{content:"";flex:0 0 8px;height:8px;background:var(--lemon);transform:translateY(-2px)}

/* footer */
.site-footer{border-top:1px solid var(--line)}
.site-footer .wrap{padding-top:36px;padding-bottom:44px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:28px 56px}
.foot-brand{flex:1 1 320px;max-width:420px;display:flex;flex-direction:column;gap:12px}
.foot-brand .brand b{font-size:22px}
.foot-brand p{font-size:14px;line-height:1.55;color:var(--muted)}
.foot-col{flex:0 1 220px;display:flex;flex-direction:column;gap:8px;font-size:14px}
.foot-col a{text-decoration:none}
.copy{font-size:13px;color:var(--muted-2)}

@media (max-width:760px){
  .row{grid-template-columns:34px minmax(0,1fr);gap:10px 14px}
  .row-tag{grid-column:2;justify-content:space-between}
  .track{grid-auto-columns:86%}
  .case{padding:24px 22px}
  .case-facts{grid-template-columns:1fr;gap:4px 0}
  .case-facts dd + dt{margin-top:10px}
  .proof-row .label{flex-basis:100%}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .kb,.u1,.u2,.u3{animation:none}
}

/* scroll reveal (only when JS runs; content stays visible without JS) */
.js [data-reveal]{opacity:0;transform:translateY(24px);transition:opacity .8s var(--ease),transform .8s var(--ease);transition-delay:calc(var(--d,0) * 90ms)}
.js [data-reveal].is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .js [data-reveal]{opacity:1;transform:none;transition:none}
}