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JOSE M BERMEJOSTRATEGIC GROWTH PARTNER FOR B2B OWNERS, CEOS & FOUNDERS
Jose M Bermejo speaking on stage, ring lights behind him
Business coach and keynote speaker

Is your product
better than
your pitch?

I'm Jose M Bermejo, a business coach and keynote speaker for B2B founders, owners and CEOs.

Book a 25-minute exploratory chat I take every call myself.
I've trained go-to-market and product executives at
What can I help you with?

Five places a sale goes cold.

Click the one that sounds like you.

  1. 01The demo went well. Then nothing.Enterprise deals
  2. 02Buyers nod along. Then they stop replying.Your sales pitch
  3. 03Your reps need a pitch. It lives in your head.Pitch and first reps
  4. 04You close every deal. Nobody else can yet.First sales team
  5. 05One deal matters now. It stopped moving.One stalled deal
Client results

What changed for my clients.

None of them rebuilt the product.
They changed the offer, the pitch deck, the narrative and their voice.

$0 to $200K

A new business unit. The whole motion, rebuilt.

The fix
I led a new business unit as a fractional executive: a new service offer, a new team, positioning, a delivery structure and a sales channel. A new discovery call, closing steps and sales materials. Then I trained and coached the team.
The result
$200K in sales in a quarter, starting from $0.

Digital Smile Design

$3M to $6M

3x close rate on $50K deals.

The fix
Same market, same pipeline. A new way to package the offer. Proposals and pitches built on how buyers really decide, with the risk taken off the buyer.
The result
2x revenue and 8x EBITDA in under 3 years.

Hugo de JuanCEO, Encamina

0 to 30 demos

From zero pipeline to 25% growth a year.

The fix
Same tech, wrong problem. The pitch moved from “reduce waste” to “fix your Google reviews”, a problem chain restaurants wanted solved now.
The result
30 demos in month one. 25% growth year over year, two years straight.

Karan SinghCEO, Revvue.ai

+50% MRR

Monthly revenue up 50% in under 4 months.

The fix
We dropped the “something for everyone” offer. One type of buyer, plus a service layer that made buying feel safe.
The result
No more runway burned on bad leads. They started closing.

Rebeca S.CMO, Sincrolab

$100K

Their first new client in 5 years.

The fix
We dropped the broad pitch. One ideal customer, one offer, zero perceived risk.
The result
A $100K deal with a new client, through a distribution channel they had never cracked.

Pablo PeláezCEO, Plain Concepts

“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
Akio AidaFounding AE, Grammarly Enterprise
“Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.”
Bernard MoutonCo-Founder, Layer 9 Labs
Jose M Bermejo in orange lenses, hand on his chin, listening
Who you'll work with

Jose M
Bermejo

I speak with fire. I listen with calm.

15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.

About JoseJose on LinkedIn
  • $10M+closed in high-ticket deals.
  • 50%average close rate on high-ticket deals.
  • $5K to $1Mdeal sizes I've closed.
  • 50+founders and CEOs coached on revenue growth.
Partner channels

I ran Microsoft partnerships. If you sell software or software services, I'll help you become a Microsoft Partner of Record or Managed Partner, and turn Microsoft and AWS into a channel that brings you deals.

Trained at
Featured in
Start here

Book a
25-minute exploratory chat.

25 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.

Book a 25-minute exploratory chat If it's a fit, we set the coaching and its price together on the call.
Book cover: Positioning Strategy, The Art of B2B Software, by Jose M Bermejo, with contributions from Warren Schirtzinger
Free book · 54 pages

Not ready to talk?
Read the book.

The Art of B2B Software Positioning Strategy

The CEO’s playbook to own a market, close more deals and build a company worth buying. With contributions from Warren Schirtzinger, co-creator of the chasm idea behind Crossing the Chasm.

  • Map your position with the E4C Model.
  • Write a positioning statement your whole team can use.
  • Turn your position into a story buyers repeat.
  • Become a company worth buying.

Also free: the GTM Strategy Playbook. 10 steps, 4 decisions and a worked example, for a go-to-market plan your whole team can sell.

Get the free book