What if your buyers had an undeniable reason to choose you, and everything your team does showed up in your P&L?

The problems I solve

Noise usually shows up in revenue first.

That’s why most clients call me about revenue. Once I’m inside, the rest shows up: the team, the systems, the tools, the workflows, the right talent in the wrong place. Which one sounds like you?

• 01 · Revenue

  “We need a go-to-market strategy, and we don’t know where to start.”

  I ask

  Who buys first, and why would they switch?

  Go-to-market strategy
• 02 · Revenue

  “We hired salespeople. They didn’t work out, and we don’t know why.”

  I ask

  Was it the people, or what you asked them to sell?

  Go-to-market consulting
• 03 · Revenue

  “The product is good. It doesn’t sell.”

  I ask

  Good for whom, and do they know it?

  Positioning consulting
• 04 · Revenue

  “We hit a revenue ceiling.”

  I ask

  What got you here, and is it what gets you there?

  Fractional CRO
• 05 · Revenue

  “The demo went well. Then nothing.”

  I ask

  What is the buyer afraid of?

  Sales coaching
• 06 · Revenue

  “I’m still the only one who can sell.”

  I ask

  What do you know that nobody on your team does yet?

  B2B sales consulting
• 07 · The team

  “The team is busy all day. The numbers don’t move.”

  I ask

  Who owns each number, and what do they get for moving it?

  Fractional COO
• 08 · Systems & Performance

  “We’re busier than ever, and the numbers don’t move.”

  I ask

  Does your company run on systems or on heroes?

  Business systems workshop

What changed for my clients.

In each case, a few hard decisions came first.

“Jose’s strategic growth skills are beyond question. What’s really a game changer is his massive execution capacity and change management skills to implement the changes a business needs to ignite growth.”

• 

  Digital Smile Design, a dental education and services company.

  $0 to $200K

  I led a new business unit as a fractional executive: a new offer, a new team and a sales channel. Sales went from $0 to $200K in a quarter.

  Brendon MacdonaldCEO, Digital Smile Design
• 

  Encamina, an IT services company.

  $3M to $6M

  I joined as CRO and VP of Performance. The close rate on $50K deals tripled. Revenue doubled in under 3 years, and EBITDA grew 8x.

  Hugo de JuanCEO, Encamina
• 

  Callstack, a React and React Native engineering firm.

  +18%

  Revenue had slowed. We chose their target markets and wrote a new story for them. Revenue grew 18% in 2025.

• 

  Plain Concepts, a software and AI services company.

  $100K

  One ideal customer, one offer and a small first step that felt safe to say yes to. Their first new client in 5 years, a $100K deal.

  Pablo PeláezCEO, Plain Concepts

Two clients were later acquired: Squadcast by SolarWinds, and DentalBee by Overjet. Both had a positioning workshop with me first.

See all 14 client cases

• $10M+closed in high-ticket deals.
• 50%average close rate on high-ticket deals.
• $5K to $1Mdeal sizes I’ve closed.
• 50+founders and CEOs coached on revenue growth.

Partner channels

I ran Microsoft partnerships. If you sell software or software services, I’ll help you become a Microsoft Partner of Record or Managed Partner, and turn Microsoft and AWS into a channel that brings you deals.

Trained at

Featured in

WHO AM I

Jose M Bermejo

• Fractional CRO and COO
• Business Performance & CEO Coach
• Speaker
• Human Experience Practitioner
• Retreat Guide
• Athlete

The real reason behind a number is almost always human: an incentive, a fear, a belief.

For 20 years I’ve worked from two seats. Inside the company, as CRO, VP of Performance and fractional executive. Next to the CEO, as strategic growth partner and coach.

About Jose Jose on LinkedIn

A COMPANY CANNOT OUTGROW ITS CEO

The Identity Threshold

A company grows as far as its leader’s story about themselves: what they believe, what they avoid, what they can’t let go of. And I connected the dots between revenue and the psychology of self in my paper.

Your revenue is your autobiography.

Read my paper on SSRN

• I’ve run 100+ workshops.

• I’ve trained go-to-market and product executives at Meta, Webflow, Android, Grammarly and Atlassian.

  

• And I’ve spent half of my life training and competing like an athlete. Learning the science behind performance.