Sincrolab repositions to accelerates 50% traction in < 4 months
Sincolab focused its target and improved their product to accelerate traction.
Sincrolab needed to accelerate its early traction to secure the next funding round.
After closing a financing round in late 2021, Sincrolab had a runaway of 18 months. They needed to make the most of their funding round to gain as much traction as possible and secure the next round before mid-2023.
Sincrolab approached the go-to-market by generating sales through BOFU lead generation tactics with a broad positioning. They also invested in advertising and hired sales closers. At the same time, their product offering was based on heavily developing the software with multiple features.
5 months after working with this strategy, Rebeca Sanz, the new CMO at Sincrolab, thought that they might be having product/market fit inefficiencies delaying their growth. They had too many low-quality leads, very long sales cycles, and too high CAC.
"Predictable Innovation's different approach of market engineering have been an absolute turning point to drive bottom-line results."
Rebeca Sanz
CMO
Sincrolab needed to accelerate its early traction to secure the next funding round.
After closing a financing round in late 2021, Sincrolab had a runaway of 18 months. They needed to make the most of their funding round to gain as much traction as possible and secure the next round before mid-2023.
Sincrolab approached the go-to-market by generating sales through BOFU lead generation tactics with a broad positioning. They also invested in advertising and hired sales closers. At the same time, their product offering was based on heavily developing the software with multiple features.
5 months after working with this strategy, Rebeca Sanz, the new CMO at Sincrolab, thought that they might be having product/market fit inefficiencies delaying their growth. They had too many low-quality leads, very long sales cycles, and too high CAC.
A quarter into the implementation of the new strategy, Rebeca’s team achieved:
50% Sales Cycles Length Reduction
48% CAC reduction
x2 B2B Sales Closing Rates