OFFERING DESIGN CO.

Product Marketing Consulting

Modern product marketing starts with the offering. We help you nail it first.

What Is Product Marketing?

Product marketing sits at the intersection of your market, sales team, marketing team, product team, and partnerships. It's the strategic discipline that helps B2B software and technology companies develop go-to-market strategies, identify target markets, position products, craft pricing strategies, and create messaging that resonates with customers.

But here's what the most effective product marketing programs share in common:

They start with an offering so good it feels inevitable for the buyer.

Your offering is the foundation everything else builds on—your positioning, your messaging, your pricing, your sales enablement. Get the offering right first, and the rest of your product marketing becomes dramatically easier to execute.

Why Traditional Product Marketing Efforts Stall

Traditional product marketing consulting often starts in the middle: messaging frameworks, positioning workshops, battlecards, website copy. These are important—but they're hard to get right when the foundation isn't solid.

That's why B2B products and services often experience:

Unclear positioning, driving buyer confusion
Inconsistent product descriptions across channels and touchpoints
Launches and press releases that don't gain traction
Vague prioritization of growth opportunities and target segments
Markets that don't understand what you do or why to choose you
Competitors perceived as better, or being stuck in the wrong competitive set
Difficulty securing alliances and partners
Sales reps creating their own positioning because the official one doesn't close
Sales teams complaining about 'high prices' and long sales cycles

These aren't failures of execution. They're symptoms of building product marketing on an unclear offering foundation.

You've Probably Already Tried This

Jose M Bermejo

JOSE M BERMEJO

Chief Closer @ Offering Design Co.

The Business Potential Strategist

"You've probably hired a product marketing consultant before. Or a positioning expert. You did the messaging workshop. Got the battlecards, the one-pagers, the 'value prop framework.'

And then what happened?

Sales ignored it—they kept pitching their own way because the official messaging didn't close. Marketing couldn't use it—too abstract for real ads and emails. The positioning felt right in the room, but fell flat on actual calls.

Here's the thing: you were decorating a house with no foundation. Messaging frameworks don't fix unclear value. Positioning workshops don't fix weak pricing.

You don't have a product marketing problem. You have an offering problem wearing a product marketing disguise."

The First Thing to Nail: Your Offering

The offering is the cornerstone of your product marketing. It's how you package your value so the buyer's decision feels obvious and low-risk.

When your offering is designed correctly:

Positioning becomes clear — your differentiation is built into the offering itself
Messaging writes itself — because the value is undeniable
Sales cycles shorten — because objections are pre-handled in the structure
Partners want in — because the opportunity is obvious
Analysts notice — because you're not just another vendor saying the same things

Traditional product marketing tries to solve each of these separately. Offering-first product marketing consultancy solves them at the source.

How We Approach Product Marketing

We start where it matters most: designing your offering.

In a 4-week collaborative ENGAGEMENT, we'll design your offering. And then, we'll inform the rest of your product marketing:

A value proposition that feels low-risk and obvious to buyers
Objection handling built into the offering structure, not just the sales script
Natural differentiation that competitors can't easily copy
Alignment across sales, marketing, and product around one clear story
The messaging, pricing, and guarantee structure that actually closes

Once your offering is solid, we help you extend it across your complete product marketing program—positioning playbooks, sales enablement, launch planning, and go-to-market execution.

Start Product Marketing From The Foundation

The best product marketing services are built on a clear, compelling offering. We help you design yours—then build out the complete product marketing system around it.

Nail the foundation. Then build your product marketing on solid ground.

Complete Product Marketing Support

Once your offering is in place, we can help you build your full product marketing program:

Sales & marketing enablement assets
Product positioning strategy and playbooks
Go-to-market launch planning
Messaging and value proposition testing
Channel and partner strategy

Everything becomes easier when you start with the offering.