A product launch
The launch date is set. Who buys first, and what you tell them, are still a guess.
Product marketing consulting
A launch, a new service line, or a message that isn’t landing? Get the story right first.
Product marketing consulting for B2B launches.
I’m Jose M Bermejo, a product marketing consultant for B2B technology and services companies. I help you decide who your product is for, what to say about it, and how to price, package and launch it. Then I help your sales team say it the same way on every call.
- 50+ B2B tech companies
- 100+ workshops run
- Priced per project
Book a 25-minute exploratory chat What it covers
Pick a time. If you don’t need a consultant, I’ll tell you on the call.
When to bring in a product marketing consultantThe product is ready. The story isn’t.
Outside product marketing help pays off at four moments. Miss them, and a launch gets attention inside the company and silence outside it.
A new product or service line
You sell one thing well. The new one needs its own buyer, price and story.
A message that isn’t landing
Buyers can’t say what you do, or why to pick you. Deals stall on “too expensive”.
Sales and marketing disagree
The website says one thing. Each rep says another. Buyers hear a different company on every call.
Deciding which markets to enter, or what the whole company sells? That’s go-to-market consulting. This page is about one product or service line.
What product marketing consulting coversFrom research to the sales call
Product marketing consulting decides how one product or service line is understood, priced, launched and sold. I bring the method, the research and an outside view. Your team makes the calls.
Your product marketing plan
- 1Buyer and market research
Interviews with buyers who bought and buyers who didn’t, your sales calls, your lost deals and the competitors buyers compare you with.
- 2Ideal customer
Who buys first: the buyers with the most urgent problem, who can say yes soonest.
- 3Positioning and messaging
Why you, against the alternatives, in the words your buyers use. The few lines your website and sales team share.
- 4Pricing and packaging
What you sell first, how it’s packaged, and what makes it safe to say yes to.
- 5Launch plan
Who hears first, where, and what counts as a win, with owners and dates.
- 6Sales enablement
The pitch, the sales deck, battlecards and answers to the objections you hear most.
Built on research with your buyers.Said the same way on every sales call.
A product marketing consultant is not an agency. I don’t run your campaigns. I help you decide the story, then make sure your sales team can tell it.
Product marketing consultant, agency or full-time hire?Decide the story first. Then hire the hands.
Product marketing consultant
Decides with you.
A specialist, hands-on with your team: who the product is for, what you say, how you price and launch it, and what sales says. Priced per project.
Product marketing agency
Produces and runs it.
A team for end-to-end execution: creative, content, campaigns and media, built on the story you already have.
And a full-time product marketer?
Hire one when product marketing is steady work: new releases every quarter and a sales team to keep supplied. A consultant gets the story right first. Your hire keeps it current. Many companies need both, in that order.
What clients say about the positioning and launch work
Jose’s go-to-market strategy workshop has been instrumental in clarifying our product positioning strategy and launch plan! Their methods and deep understanding of technology markets are unmatched to commercialize high-tech innovations. They’re the go-to team if you need help launching a new tech-based product or Innovation!
Lya RebeloGo-to-Market Strategy at CitelineWho you’ll work with
Jose M Bermejo
Product marketing consultant for B2B companies
- Go-to-market and positioning work with 50+ B2B tech companies worldwide, and 100+ workshops run.
- 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%.
- $10M+ in deals I closed myself, from $5K to $1M each, with a 50% average close rate on high-ticket deals.
- Turned Microsoft partnerships into a sales channel.
- Executive MBA, IESE Business School.
I’ve been the one on the sales call, so the story has to work there. I work on every project myself.
Some of the 50+ B2B tech companies I’ve run go-to-market and positioning work with
Client results
30
30 demos in the first month.
- What we changed
- Same tech, new problem. It moved from “reduce waste” to “fix your Google reviews”, a hair on fire pain for chain restaurants.
- What happened
- 30 demos in the first month, then 25% growth a year.
Karan Singh CEO, Revvue, software for restaurant chains
+50%
Monthly recurring revenue up 50% in under 4 months.
- What we changed
- We dropped the “something for everyone” package: one type of buyer, plus hands-on support that made buying feel safe.
- What happened
- Less money spent on leads that never bought, and more deals closed.
Rebeca S. CMO, Sincrolab, a digital therapy company
x2
Revenue doubled, from $3M to $6M, in under 3 years.
- What we changed
- A new way to package the offer, with the risk taken off the buyer. Then proposals and pitches built around what their buyers worried about.
- What happened
- Their close rate on $50K deals tripled, and EBITDA grew 8x.
Hugo de Juan CEO, Encamina, an IT services company
How we work together
- STEP 125 minutesFree
Exploratory chat
Pick a time that works for you. Tell me what you’re launching, and where the story gets stuck.
You leave knowing what I’d look at first, and if I can help.
- STEP 2Your team and mePriced per project
Product marketing consulting project
Research with your buyers and your sales calls, then working sessions where your team decides who the product is for, what to say, and how to price and launch it. Then I help your sales team put it to work. The price is set after the exploratory chat, based on scope.
What you get: your positioning and messaging in one document, a launch plan with owners and dates, and the sales kit your team uses: the pitch, the sales deck, battlecards and objection answers.
Product marketing consulting: questions
What is product marketing consulting?
Product marketing consulting is outside help to decide who a product is for, what to say about it, and how to price, package and launch it. Most product marketing services cover buyer and market research, the ideal customer, positioning and messaging, pricing and packaging, the launch plan and sales enablement: the pitch, the sales deck, battlecards and objection answers. Your team makes the calls and runs the launch.
When should a B2B company hire a product marketing consultant?
Hire one before a launch, when you add a new product or service line, when your message isn’t landing with buyers, or when sales and marketing tell different stories. A consultant is worth it while the story is still undecided. If the story is clear and you need more content, campaigns or ads, you need execution, and an agency fits better.
Product marketing consultant or product marketing firm: what’s the difference?
A product marketing consultant is a specialist who works with your team on the decisions: who the product is for, what you say, how you price it and how you launch it. A product marketing firm or agency adds a team for end-to-end execution: creative, content, campaigns and media. Hire the consultant while the story is undecided. Hire the firm to produce and run it.
What does a product launch consultant do?
A product launch consultant plans how a new product reaches its first buyers: who hears about it first, what they hear, through which channels, and what counts as a win. In my projects the launch plan comes with owners and dates, and with the sales kit your team needs on day one: the pitch, the sales deck, battlecards and answers to the objections you hear most.
How is product marketing consulting priced?
Product marketing consulting is priced per project. I set the price after the exploratory chat, based on scope: how many products or service lines we cover, how much research with buyers we need, and how much sales enablement your team needs. The first call, a 25-minute exploratory chat, is free, and you leave it knowing what I’d look at first.
How is product marketing consulting different from go-to-market consulting?
Go-to-market consulting works at company level: which markets to enter, what the whole company sells and how it reaches buyers. Product marketing consulting works at product level: one product or service line, its positioning and messaging, its price and package, its launch, and what your sales team says about it. If the market question is still open, start with go-to-market consulting.
Book a 25‑minute exploratory chat.
Pick a time that works for you. If an agency fits better than a consultant, I’ll tell you on the call.
Not quite what you need?
Bigger question than one product? Go-to-market consulting decides which markets to enter and what the whole company sells.
- Positioning consultingDecide why buyers should pick you over the alternatives.
- Go-to-market consultingWho to sell to, what to offer, before you spend.
- Go-to-market workshopYour team builds the plan in 90 minutes to 4 days.
Guides: Product marketing consultant: when you need one What is product positioning All guides