Go to Market Strategy Services
A go to market strategy that works for a mainstream buyer, won't work for an early market buyer. Your areas of focus depend on the maturity of the market you compete - the Innovation Adoption Lifecycle.
Our angle embraces this behavioral reality to design your strategy and product aligned with the market you're willing to enter or create.
WHAT are go to market services?
Go to market strategy services are a strategic approach to plan and execute a market entry or a market building strategy for a new product.
With existing products facing a growth plateau, go to market strategy must be revisited.
Our go to market services approach involves market research, competitor analysis, segmentation, target audience identification, market testing, offering design, marketing planning, ecosystem strategy, partnerships identification, and sales strategy development.
Check our new Product Marketing Agency offerings to get from strategy to implementation with specific, risk-free programs for software companies.
Get our AI-Assisted Product Marketing Strategy Course.
Save time and speed-up your workflow by learning the Artifical Intelligence 14 tools we use to develop our clients' strategies.
HOW can our go to market strategy capabilities help you?
Accelerate traction by discovering your best fit buyers, reframing your positioning and designing a go-to-market strategy aligned with how humans buy high-tech.
Market needs & value proposition validation
Gather market evidence to de-risk, reinforce, or invalidate your product innovation and go-to-market assumptions.
Customer profiling & value proposition design
Gain a deep understanding of buying behaviors, unsolved pains, jobs to be done, desired outcomes and buyer's journey of your target market.
Product positioning & differentiation
Articulate differentiated and relevant messages to allow your product to be seen as the go-to brand by matching your positioning with your prospective buyers' behaviors.
Market analysis & target market selection
Gain insights into your market trends, competitive landscape, and potential targets.
Discover and prioritize target markets and niches for your products, based on the buying behaviors.
Pricing strategy
Find the right price that provides profits for your organization, incentivizes distribution channels, and returns investment for your target customers.
Test the willingness to pay for your innovation as you go to market.
Commercialization & awareness sequence
Define a commercial organization to sell and educate (build) your market as you introduce your product and drive awareness.
Channels selection & enablement
Reach the right market and focus your investments by defining and creating familiar sales and marketing channels for your target.
Craft marketing, partnerships, and sales enablement assets that align with your market opportunity.
Business strategy impact
Your current business strategy can reinforce or kill your go-to-market strategy. Assess the impact of your product on your business strategy to enhance your competitive advantage and value creation in the long run.
Ecosystem & partner strategy
Find and recruit ecosystem players influencing buying decisions to increase your product’s perceived value, accelerate your go to market, and build competitive advantage.
What are our offers?
What it is?
We'll take your hand to transform your high-tech product into a profitable business by making better decisions with on-going coaching .
What's the price?
$2,500 / mo
No minimum commitment.
Cancel anytime
What's included?
✔ Monthly 2x45-minute 1:1 coaching calls
✔ 1 x quarterly team workshop
✔ Specific video tutorials to solve your challenges - If we don't have a video, we'll create them for you.
✔ Templates and tools to drive execution
What can we help you with?
✔ Market analysis and Validation
✔ Positioning Strategy
✔ Product offering Design
✔ Commercial organization structure
✔ Launch / Awareness Sequence
✔ Ecosystem and Partner Strategy
✔ Sales & Marketing Funnels
✔ Commercial Leadership
What it is?
Live engaging session to solve a specific problem.
What's the price?
From $2,500 to $12,000
Money-back guarantee
What's included?
✔ Diagnosis call to define the problem
✔ Digital Whiteboard and session flow preparation
✔ Online working session with up to 10 team members to solve your specific problem
✔ Post session Q&A
What can we help you with?
These are the highest demand working sessions, so you have an idea of what can we do for you:
✔ Positioning & Messaging Workshop
✔ Customer / Market Selection Workshop
✔ Customer / ICP Discovery Workshop
✔ Jobs-To-Be-Done Discovery Workshop
✔ Traction Acceleration Workshop
✔ GTM Strategy Workshop
✔ Product Launch / Awareness Workshop
What it is?
We'll become an extension of your team to analyze your market(s), select the right ones, align your go-to-market strategy and launch your product.
What's the price?
From $5,000 / mo
No minimum commitment.
Cancel anytime.
What's included?
✔ Everything in the coaching package
✔ 1x monthly acceleration sessions with your team
✔ Embedded in your corporate tools
✔ 10 - 15 market interviews / month to inform your strategy
✔ The specific deliverables will depend on your needs
What can we help you with?
We have 3 types of ongoing services packages:
✔ Market Research
Through qualitative research, we'll reveal insights you wouldn't expect from your potential customers, industry, competitors, and your market ecosystem.
✔ Market Strategy
Remove strategic unknowns and get a clear go-to-market direction that follows the behaviors science of the innovation adoption curve.
✔ Market Building
Accelerate your sales or launch with execution on market validation, early customer onboarding and channel building.
Our STUDIO ANGLE
Objective perspective
You can't see the bottle's label from the inside.
We will make sense of customer research, market data, and industry insights to inform your go-to-market strategy decisions from an objective perspective.
3-week feedback-loops
Each sprint is a 3-week feedback loop with concrete market education, knowledge objectives, and action items.
This ensures a steady flow of market information to refine your go-to-market and product, move fast toward goals, and control team alignment.
Market building approach
A market is not only formed by customers but by an ecosystem. Without an ecosystem, there's no market.
Our studio approach includes market education and ecosystem creation to build your market as we validate, test, and launch.
Building buyer's acceptance
Buyer's acceptance and market expansion are about lowering the risk perception of your product. That's what we'll do with the guidance of the Brand Differentiation Wheel™.
Market-tests and insights
We'll test, validate, and refine your positioning, value proposition, and product offering with different experiments and real people in your target market and ecosystem.
Tactical execution
We'll transform market insight, ideas, and knowledge into tactical implementation action items to build your market as we launch, validate, learn and gather feedback.
From coaching to studio services. Your choice.
How it works
We'll work together for 2 weeks to:
1/ Execute an internal assessment by interviewing your team
2/ Execute a secondary market research.
3/ Create and deliver a diagnose in a live session with go to market GAPs and an action plan to solve them.
4/ Deliver a Q&A session after your team has digested the diagnose and roadmap.
Best for
Founders, CEOs, Product Marketers and CMOs in B2B tech or software who want a strategic, objective view to make segmentation, targeting, product or positioning decisions.
How it works
1/ We'll understand your current situation, challenges and needs in a diagnosis call.
2/ We'll propose a sprint schedule with concrete market analysis, product, and go-to-market activities to execute. This schedule will be aligned with your challenges and new product stage.
3/ We'll build a mixed team of strategists and operators from your team and our team. Or handle the task by ourselves as an extension of your team integrated into your organization.
4/ Each sprint will be 3-weeks long and equal to a market feedback loop. We'll execute an ongoing market analysis with market tests, market education, and other product launch activities following a 3-week sprint schedule.
5/ With the market learnings of each sprint, we will refine your go to market strategy and product innovation decisions.
6/ With the decisions made, we'll iterate with new testing, education, and launch action items to continue validating your product as we build your market during the next sprints.
Best for
Founders, CEOs, CMOs and VPs of Product Marketing in B2B tech or software who:
1/ Want to fully embed our team within yours
2/ Introduce a new product, find early customers, validate, analyze and build their market while iterating your product.
How it works
Get results at speed for specific challenges.
We'll first get on a call to understand your needs and learning outcomes. Then, we'll propose a specific workshop from our pre-defined workshops and trainings or build a tailored workshop for you.
We offer a range of 7 pre-designed working sessions to focus specifically on what you need to solve while enhancing your team skills, alignment, and cohesion with engaging sessions:
→ Crossing The Chasm and Technology Adoption Lifecycle training
→ Opportunity Analysis / Segmentation — Unveil and prioritize your growth opportunities.
→ Value Proposition Design — Design compelling and differentiated value propositions.
→ Product Launch Sequence — Create a launch roadmap focused on optimizing market pull.
→ Competitive Positioning — Find your product's sweet spot to build a market-leadership position.
→ Ecosystem Strategy — Create an ecosystem of relationships to grow faster.
→ Low-Risk Offering Modeling — Design a low-risk product offering to accelerate sales cycles and enhance competitive advantage.
→ GTM Workshop — Up to 4-day workshops to quickly build your go-to-market strategy.
We can also build custom workshops and training sessions for your specific learning outcomes. Let us know!
Best for
Accelerators, Startup Studios & Enterprises