The Methods Behind The Madness

Frameworks, models, and strategies for B2B offering design. Every method points to the same truth: fix the offering, unlock the revenue.

Articles

• The 7 Best Tools in AI for Market Research in 2026 — Discover how to become more efficient, gain more insights, and make better-informed decisions with the best 7 AI for market research tools, 30 use cases and prompts.
• Crossing the Chasm: Framework, Meaning & The 6 Mistakes Everyone Makes — What crossing the chasm really means, who actually created it (not Geoffrey Moore), and the 6 mistakes causing 90% of tech products to fail. By the original creator.
• Ecosystem Map: A Powerful Tool for Go-To-Market Strategy — Learn how to create an Ecosystem Map to visualize your market landscape, identify partners, and spot opportunities for growth and collaboration.
• 11 Steps GTM: A Complete Go To Market Strategy Framework for 2026 — A go-to-market strategy (GTM) is a plan to launch a new product or enter into new markets. Learn how to create yours with our 11 steps go to market strategy framework.
• How to Build a Go-to-Market Strategy (2025 Guide) | Offering Design Co. — Learn how to build a go-to-market strategy that works. Skip the 90-day plans—design a Gravity Offering that makes buyers say yes. Free audit.
• Download The Positioning Book by Jose M Bermejo: The Art of B2B Tech Positioning — Grab a copy of the positioning book The Art of Positioning — The CEO’s Essential Guide to Strategic Market Placement for B2B Tech and Software
• What is Product Positioning? Guide, Templates & Examples to Design Your Strategy — Master product positioning with this comprehensive guide. Learn how to define your unique value proposition and stand out in a crowded market.
• How To Run A Effective Strategy Workshop in 2026 — A strategy workshop is an intensive session designed to align teams, create innovative solutions, and set actionable goals. Check how we do it, so you can do it also.
• How to Use the Whole Product Concept to Differentiate Your Product — Discover the Whole Product Concept and how it bridges the gap between early adopters and the mainstream market. Essential for tech marketing success.
• Why Leads Don't Convert to Sales (The Two-Stage Fix) | B2B Offering Design Co. — Why don't B2B leads convert to sales? There are only two places a pipeline breaks—and each needs a different fix. Here's how to diagnose and solve both.
• Why Your Sales Reps Keep Failing (It's Not Them) | Offering Design Co. — Why do B2B sales reps keep failing? It's rarely talent or training. The real cause is an offering that doesn't reduce buyer risk. Here's the pattern most CEOs miss.