Resources to build markets

We don't stop thinking frameworks, books, articles and tools that follow the behavioral science of the predictable innovation-adoption curve. So you can win in high-tech markets.

2024 Guide To Run A Strategy Workshop: Preparation, Structure, And Best Tools.

How to leverage AI for market research in 2024: top 7 tools, use cases, and best practices.

Ecosystem Map: A Powerful Tool for Go-To-Market Strategy

Jobs to Be Done Example: Customers Don’t Know What They Really Want. Us Neither.

Positioning Book: "The Art of High-Tech Positioning"

Crossing The Chasm Framework: Guide to Avoid Mistakes

What is Product Positioning? Guide, Templates & Examples to Design Your Strategy

Go to Market // Launch // Commercialization

Customer Alignment Lifecycle™ Interactive Tool

Product Offering // Business Model

How to Use the Whole Product Concept to Differentiate Your Product

Go to Market // Launch // Commercialization

11 Steps Go To Market Strategy Framework: How to successfully commercialize your product.

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