THE METHODS BEHIND
THE MADNESS
"I've studied and applied every framework out there: Crossing The Chasm, Jobs To Be Done, Winning By Design, BANT... you name it! I've refined them all. Even wrote a positioning strategy book! They all lead to the same place: fix your offer, boost your revenue."
How to leverage AI for market research in 2026: top 7 tools, use cases, and best practices.
Discover how to become more efficient, gain more insights, and make better-informed decisions with the best 7 AI for market research tools, 30 use cases and prompts.
Crossing the Chasm: Framework, Meaning & The 6 Mistakes Everyone Makes
What crossing the chasm really means, who actually created it (not Geoffrey Moore), and the 6 mistakes causing 90% of tech products to fail. By the original creator.
Ecosystem Map: A Powerful Tool for Go-To-Market Strategy
Learn how to create an Ecosystem Map to visualize your market landscape, identify partners, and spot opportunities for growth and collaboration.
11-Step Go-to-Market Strategy Framework: How to successfully commercialize your product.
A go-to-market strategy (GTM) is a plan to launch a new product or enter into new markets. Learn how to create yours with our 11 steps go to market strategy framework.
How to Build a Go-to-Market Strategy (That Actually Works in 2026)
Learn how to build a go-to-market strategy that works. Skip the 90-day plans—design a Gravity Offer that makes buyers say yes. Free audit.
Positioning Book: The Art of B2B Tech Products Positioning
Grab a copy of the positioning book The Art of Positioning — The CEO’s Essential Guide to Strategic Market Placement for B2B Tech and Software
What is Product Positioning? Guide, Templates & Examples to Design Your Strategy
Master product positioning with this comprehensive guide. Learn how to define your unique value proposition and stand out in a crowded market.
2024 Guide To Run A Strategy Workshop: Preparation, Structure, And Best Tools
A strategy workshop is an intensive session designed to align teams, create innovative solutions, and set actionable goals. Check how we do it, so you can do it also.
How to Use the Whole Product Concept to Differentiate Your Product
Discover the Whole Product Concept and how it bridges the gap between early adopters and the mainstream market. Essential for tech marketing success.
Why Your Sales Reps Keep Failing (It's Not Them)
Why do B2B sales reps keep failing? It's rarely talent or training. The real cause is an offer that doesn't reduce buyer risk. Here's the pattern most CEOs miss.