Go to market strategy consulting for B2B software
Get a science-based growth prescription, not another GTM think-piece. In 7 days.
We'll help you close the strategy-execution gap that's killing your B2B SaaS growth... and cash flow.
In 7 days, we'll build your custom behavioral science-based GTM Playbook that your team can actually implement. Without:
- 6-figure consulting fees to start a "3-month market assessment".
- A useless "consulting deck" for your SDRs, AEs, Website, and ADS.
- "AI-powered..." fluff messaging — actually, this will kill your sales.
- Growth hypes to burn your cash faster — just a behavioral science strategy.
This is exactly what you'll get. Custom. Science-based.
START WITH A CLARITY CALL →Why Your GTM Strategy Sits in Slack While Your CAC Climbs
The Planning Fallacy
Makes them underestimate execution complexity while overestimating their ability to "figure it out".
Status Quo Bias
Keeps them defaulting to whatever worked last quarter, even when your market has shifted.
Choice-Overload Paralysis
Kicks in when they see 47 different messaging angles. Your "comprehensive" strategy becomes cognitive quicksand.
Your pitch do not move deals forward... and sales has their own way of doing things.
Most deals are lost against "no purchase decision".
Sales has a hard time to communicate your advantage and differentiators.
Your ICP and target use cases are not well defined. It's unclear where to find more growth, with lower CAC.
SDRs, ADS and sales outreach are not hitting the mark
There's not a clear priority on where to put your go-to-market investments
Design your go-to-market around your buyer's behaviors, not hypes.
By segmenting your market and selecting the right use case, industry, buyer and market category to target for your B2B tech/saas product.
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The Neuro-GTM Playbook: Where Behavioral Science Meets Revenue Reality
By segmenting your market and selecting the right use case, industry, buyer and market category to target for your B2B tech/saas product.
DAY 1
90-minute GTM discovery workshop
We'll learn everything about your business and current GTM.
DAYS 2-6
Deep research and behavioral strategy application
We'll discover and prescribe the ICP - pain - offer that you're uniquely positioned to win at scale. We'll develop your neuro go-to-market strategy playbook based on that.
DAY 7
Neuro-GTM playbook delivery w/ Q+A Session
We'll deliver your ready-to-implement go-to-market strategy in a Q&A session to ensure flawless execution.
Start with $1,900. Get your GTM playbook in 7 days.
A second payment of $3,000, just if you're thrilled.
If you're not completely satisfied with your GTM playbook, you pay nothing more than $1,900. You'll keep the playbook, the insights, and your hyper-growth.
200+ B2B tech products consulted. We know what NOT to do.
Our go-to-market strategy consulting team has helped 200+ high-tech products discover new markets and win in competitive ones as CXOs, founders. From Fortune 50 to scale-ups and established businesses.
15 years selling B2B enterprise and high-ticket software
1,000+ interviews and sales talks with B2B tech buyers
Coached & trained 450+ B2B tech leaders
30+ years researching buying behaviors in B2B tech
200+ high-tech products consulted
Created the popular Marketing Chasm Model
What are our service offers?
What it is?
We'll take your hand to accelerate your product's revenue by making better go-to-market strategy decisions with on-going coaching.
What's the price?
$2,500 / mo
No minimum commitment.
Cancel anytime
What's included?
✔ Monthly 2x45-minute 1:1 coaching calls
✔ 1 x quarterly team workshop
✔ Specific video tutorials to solve your challenges - If we don't have a video, we'll create them for you.
✔ Templates and tools to drive execution
What can we help you with?
✔ Market analysis and Validation
✔ Positioning / Differentiation Strategy
✔ Product offering design
✔ Commercial organization
✔ Launch / brand awareness
✔ Ecosystem and partner Strategy
✔ Sales & marketing funnel
✔ Commercial leadership
What it is?
Live engaging sessions to solve a specific problem.
What's the price?
From $2,500 to $12,000
Money-back guarantee
What's included?
✔ Diagnosis call to define the problem
✔ Digital whiteboard and session flow preparation
✔ Online working session with up to 12 team members to solve your specific problem
✔ Post session Q&A
What can we help you with?
These are the highest demand working sessions, so you have an idea of what can we do for you:
✔ Differentiation Workshop
✔ Customer / Market Selection Workshop
✔ Customer / ICP Discovery Workshop
✔ Jobs-To-Be-Done Discovery Workshop
✔ Traction Acceleration Workshop
✔ GTM Strategy Workshop
✔ Product Launch / Awareness Workshop
What it is?
We'll become an extension of your team to accelerate your product's revenue.
What's the price?
From $5,000 / mo
No minimum commitment.
Cancel anytime.
What's included?
✔ Everything in the coaching package
✔ 1x monthly acceleration sessions with your team
✔ Embedded in your corporate tools
✔ 10 - 15 market interviews / month to inform your strategy
✔ The specific deliverables will depend on your challenes and scope of work
What can we help you with?
We have 3 types of ongoing services packages:
✔ Market Research
Through qualitative research, we'll reveal insights you wouldn't expect from your potential customers, industry, competitors, and your market ecosystem.
✔ Market Strategy
Remove revenue-generating leaks with a clear go-to-market strategy and strategic narrative that fits with the buying patterns of your prospective customers.
✔ Market Building
Accelerate your sales or launch with execution on market validation, customer acquisition, brand awareness and channel building.
What our B2B software clients say
"Predictable Innovation really gets the job done! They've implemented a best-in-class go-to-market strategy to find the right buyers, overcome market objections and accelerate traction for our software product."
Julie Taylor
Product Marketing Director
Karan Singh
Founder at Omnia Consulting
"Predictable Innovation's angle to go-to-market strategy consulting with behavioral science has been an absolute turning point to drive more sales for us!"
Rebeca Sanz
Chief Marketing Officer
"Predictable Innovation's team has been instrumental in discovering the best-fit buyers and optimizing our go-to-market strategy. "
Jin Park
Global Business Development
🎙️ The Unstoppable Product Podcast
Listen to our show every 2 weeks for battle-tested strategies for B2B high-tech businesses and innovations to achieve a "go-to solution" status in your market by following the behavioral science of Diffusion of Innovations.
We use real-world examples and case studies to cover topics like go-to-market strategy, crossing the chasm, differentiation, positioning strategy, category creation, market building, competitive advantage, and market analysis.
Decode what your customers really buy. Transform your products into the go-to solution. Become an unstoppable market force.
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