Go to Market consulting for conscious B2B software leaders
There's a better way to burn money on ADS and SDRs help buyers make decisions at each step of their journey.
Create a Conscious Go To Market Strategy by following the decisions journey of your buyers, so you can:
✅ Discover new growth opportunities at each buyer's decision step.
✅ Accelerate each buying decision, reducing sales-cycles.
✅ Invest in the marketing and sales tactics that match the step your buyers are in.
✅ Help your prospective buyers feel safe working with you.
✅ Win more deals, building a growth flywheel.
We've been executing "go-to-market" for a while
Our go to market strategy consulting team has helped 200+ high-tech products discover new markets and win in competitive ones as practicioners, from Fortune 50 to scale-ups and established businesses.
15 years selling B2B enterprise and high-ticket software
1,000+ interviews and sales talks with B2B tech buyers
Coached & trained 450+ B2B tech leaders
45 years documenting buying behaviors and patterns in B2B tech
200+ high-tech products consulted
Created the popular Marketing Chasm Model
Is this your current situation?
Your brand has limited or no awareness in your target market/industry
Your pitch and storytelling does not move deals forward
SDRs, ADS and sales outreach are not hitting the mark
There's not a clear priority on where to put your go-to-market investments
CAC is increasing and sales cycles are getting longer
Your ICP and target use cases are not well defined
You need more expansion deals in existing customers
Your toughest competitor is status quo or legacy solutions
Your product is complex to sell
Design your go-to-market around your buyer's behaviors, not hypes.
By segmenting your market and selecting the right use case, industry, buyer and market category to target for your B2B tech/saas product.
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How B2B software buyers decide
By segmenting your market and selecting the right use case, industry, buyer and market category to target for your B2B tech/saas product.
Why they buy
To explore new things and find opportunities to be an agent of change.
What they buy
A vision of possibility rather than a product.
What they evaluate
Value Drivers:
✔ Technology, scientific or research base
✔ Leading-edge/disruption
✔ Uniqueness
✔ Performance
✔ Long-term possibilities and impact
How they evaluate
They focus just on building their perception of value.
NEED FOR VALUE
RISK TOLERANCE
% OF YOUR POTENTIAL BUYERS
Not a big opportunity!
Why they buy
To find a breakthrough that helps them achieve a competitive advantage, stand out over their peers or gain visibility.
What they buy
A scarce high-tech product or custom project with unproven but expected exceptional, functional, strategic or social benefits.
What they evaluate
Value Drivers:
✔ Use Cases / Jobs-To-Be-Done
✔ Features & Capabilities
✔ Product roadmap & vision
✔ Product uniqueness
✔ Product scarcity
✔ Breakthrough impact
✔ Social and status impact
Risk Reduction Drivers:
✔ Adoption support
✔ Adaptation to end-user workflow
How they evaluate
They mainly focus on building their perception of the value of adopting your technology.
NEED FOR VALUE
RISK TOLERANCE
% OF YOUR POTENTIAL BUYERS
Not bad, but they tend to churn.
Why they buy
To simplify what they already do. They want to solve a specific problem and gain an evolutionary improvement.
What they buy
A proven category of product with a perfect fit for their specific use case, endorsed by industry peers.
What they evaluate
Value Drivers:
✔ Problem or use case fit
✔ Product roadmap
✔ ROI
Risk Reduction Drivers:
✔ Familiar User Experience
✔ Training & Adoption Support
✔ Integration with end-user workflow
✔ Tech stack integration
✔ Industry-specific case studies
✔ Existing category with competition
✔ Short time-to-value
How they evaluate
They build a balanced perception of the value versus risk of adopting your solution.
NEED FOR VALUE
RISK TOLERANCE
% OF YOUR POTENTIAL BUYERS
This is where you win and scale.
Why they buy
To avoid the penalties of not adopting new solutions. They don't want to be left behind but are almost the latest buyers to move.
What they buy
A proven, simplified product by a well-known brand with a high level of support at a low total cost of ownership.
What they evaluate
Value Drivers:
✔ Problem or use case fit
✔ ROI
✔ Tech stack integration
✔ Integration with end-user workflow
Risk Reduction Drivers:
✔ Familiar User Experience
✔ Training & Adoption Support
✔ Existing category with competition
✔ Short time-to-value
✔ References
✔ Company track record and stability
✔ Universal support & standardization
✔ Sponsors, Partners & Allies
✔ Familiar (or local) channels
✔ Complementary products/services
How they evaluate
They mainly focus on understanding the risks rather than the value of adopting your solution.
NEED FOR VALUE
RISK TOLERANCE
% OF YOUR POTENTIAL BUYERS
This is where you sustain growth.
How can we help?
By segmenting your market and selecting the right use case, industry, buyer and market category to target for your B2B tech/saas product.
Training
Hybrid programs with self-paced videos, workshops and workbooks. Delivered through zoom and Maven's educational platform.
DO IT YOURSELF
Conscious GTM Strategy™ Bootcamp For B2B Software
Check The 4-week GTM Bootcamp →
Stuck With Sales - How To Cross The Growth Chasm
Coming soon! Drop us a line for info →
Accelerate Market Research With AI
Check our hybrid course →
Consulting & workshop
Define your ICP, solve your positioning strategy, create an impact plan and align you leadership team with a full-day workshop.
DONE FOR YOU
Product Marketing Consulting Packages
Product Marketing Services →
Go To Market Strategy workshop
The GTM Workshop →
Coaching & execution
Get ongoing coaching to make the right choices and build your go-to-market. Or hire the full experience of our founder for a fraction of a full-time hire as your CXO.
DONE WITH YOU
Fractional Executive Services
Start With A GTM Diagnostic →
Growth Strategy Coaching
Start With A GTM Diagnostic →
By segmenting your market and selecting the right use case, industry, buyer and market category to target for your B2B tech/saas product.
Find the GAPs stalling your growth in 10 minutes
Assess 39 elements and 8 dimensions of your positioning & go-to-market strategy.
Get a FREE report to learn where to put more effort to accelerate growth.
We're not for you if you're looking for an agency to burn money on growth hacks, ads, outreach or other short-term tactics targeting an uncertain market.
We're for leaders willing to now to win tomorrow, and switch from a me-too product perception to the go-to solution everyone trusts in your market.
CXOs and founders in B2B software
Established businesses and scale-ups willing to:
✔ Discover the best-fit buyers for your product.
✔ Design a persuading narrative the market trusts.
✔ Laser-focus your go-to-market strategy.
✔ Transform nice-to-have products into got-to-have solutions.
✔ Earn the trust of your sales team.
✔ Increase WIN rates.
Startups willing to:
✔ Discover your best target market.
✔ Differentiate your product's positioning.
✔ Accelerate product/market fit.
✔ Optimize go-to-market strategy.
✔ Increase WIN rates.
Get a tailored plan for your go-to-market strategy
Get your Go-To-Market diagnostic + action items. See an example below.
Book a call to chat with our team and see how can we help each other. If you're interested in the Go-to-market diagnostic, here's what we'll work on:
1. Understand your product and business.
2. Discover the buyer behaviors you're attracting.
3. Diagnose go-to-market strategy GAPs when compared with buyer's behaviors and their journey.
4. Uncover the #1 priority to solve.
5. Create a 6-12 months roadmap of action items to accelerate your revenue by using the principles of Conscious GTM Strategy™ and our go-to-market strategy frameworks.
6. If we’re a good fit, discuss how we could help implement the plan or part of it. If not, the plan we create is yours.
What are our service offers?
What it is?
We'll take your hand to accelerate your product's revenue by making better go-to-market strategy decisions with on-going coaching.
What's the price?
$2,500 / mo
No minimum commitment.
Cancel anytime
What's included?
✔ Monthly 2x45-minute 1:1 coaching calls
✔ 1 x quarterly team workshop
✔ Specific video tutorials to solve your challenges - If we don't have a video, we'll create them for you.
✔ Templates and tools to drive execution
What can we help you with?
✔ Market analysis and Validation
✔ Positioning / Differentiation Strategy
✔ Product offering design
✔ Commercial organization
✔ Launch / brand awareness
✔ Ecosystem and partner Strategy
✔ Sales & marketing funnel
✔ Commercial leadership
What it is?
Live engaging sessions to solve a specific problem.
What's the price?
From $2,500 to $12,000
Money-back guarantee
What's included?
✔ Diagnosis call to define the problem
✔ Digital whiteboard and session flow preparation
✔ Online working session with up to 12 team members to solve your specific problem
✔ Post session Q&A
What can we help you with?
These are the highest demand working sessions, so you have an idea of what can we do for you:
✔ Differentiation Workshop
✔ Customer / Market Selection Workshop
✔ Customer / ICP Discovery Workshop
✔ Jobs-To-Be-Done Discovery Workshop
✔ Traction Acceleration Workshop
✔ GTM Strategy Workshop
✔ Product Launch / Awareness Workshop
What it is?
We'll become an extension of your team to accelerate your product's revenue.
What's the price?
From $5,000 / mo
No minimum commitment.
Cancel anytime.
What's included?
✔ Everything in the coaching package
✔ 1x monthly acceleration sessions with your team
✔ Embedded in your corporate tools
✔ 10 - 15 market interviews / month to inform your strategy
✔ The specific deliverables will depend on your challenes and scope of work
What can we help you with?
We have 3 types of ongoing services packages:
✔ Market Research
Through qualitative research, we'll reveal insights you wouldn't expect from your potential customers, industry, competitors, and your market ecosystem.
✔ Market Strategy
Remove revenue-generating leaks with a clear go-to-market strategy and strategic narrative that fits with the buying patterns of your prospective customers.
✔ Market Building
Accelerate your sales or launch with execution on market validation, customer acquisition, brand awareness and channel building.
What leaders in B2B software say
"Predictable Innovation really gets the job done! They've implemented a best-in-class go-to-market strategy to find the right buyers, overcome market objections and accelerate traction for our software product."
Julie Taylor
Product Marketing Director
Karan Singh
Founder at Omnia Consulting
"Predictable Innovation's angle to go-to-market strategy consulting with behavioral science has been an absolute turning point to drive more sales for us!"
Rebeca Sanz
Chief Marketing Officer
"Predictable Innovation's team has been instrumental in discovering the best-fit buyers and optimizing our go-to-market strategy. "
Jin Park
Global Business Development
🎙️ The Unstoppable Product Podcast
Listen to our show every 2 weeks for battle-tested strategies for B2B high-tech businesses and innovations to achieve a "go-to solution" status in your market by following the behavioral science of Diffusion of Innovations.
We use real-world examples and case studies to cover topics like go-to-market strategy, crossing the chasm, differentiation, positioning strategy, category creation, market building, competitive advantage, and market analysis.
Decode what your customers really buy. Transform your products into the go-to solution. Become an unstoppable market force.
LISTEN ON YOUR FAVORITE PLATFORM:
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