Go-To-Market Workshop
A 1-day intensive that fixes the part most GTM strategies skip: your offering. You'll leave with a market-ready package designed to reduce buyer risk and accelerate deals—not another positioning deck collecting dust.
YOU THINK THEY FIGURED IT OUT ALONE?
They sat in this workshop too.
Why Most Go-To-Market Workshops Fail
Here's what happens: You invest in positioning. You define your ICP. You build the GTM playbook. Then you (re)launch a product—and deals stall.
Why? Because the offering is broken.
Most go-to-market workshops teach you how to think about your market. They don't teach you how to package your product or service for it. That's the gap.
Your offering is the hinge between strategy and revenue. Get the packaging wrong, and no amount of positioning, messaging, or channel optimization will save you.
This Isn't Another GTM WORKSHOP
I've run +100 workshops. Positioning exercises. ICP templates. Channel strategy matrices. All useful—but they all stop short of the same question:
What exactly do I put in front of the buyer?
That's offering design. The skill that turns your product, service, and positioning into a package buyers actually say yes to.
— Jose M Bermejo
Chief Closer @ Offering Design Co
The Business Potential Strategist
This go-to-market workshop is different:
No frameworks without output
You leave with a packaged offering, not a strategy deck.
Offering-first, not channel-first
We fix what you're selling before we worry about where.
Buyer psychology, not marketing theory
We design for how buyers actually decide (hint: they avoid risk, not seek value).
What You'll Walk Away With
In one intensive day, you'll build:
Your Entry Packaging
A low-risk offering designed so that saying "yes" feels safer than saying "no." This is the offering that lands accounts—the first package your ICP sees.
Your Expansion Path
The architecture from entry offering to full value capture. How you land accounts, then expand. Product packaging that grows with the customer.
Your Pricing Model
A pricing structure that converts and protects margin. Not guesswork—architecture that matches how your buyers budget and buy.
Your Risk-Reduction Stack
The guarantees, pilots, and proof points that eliminate buyer hesitation. The mechanisms that turn "let me think about it" into signed deals.
Plus: The bridge to go-to-market strategy — ICP, positioning and messaging statements, pitch structure, proposal template.
Go-To-Market Workshop Agenda
The Buyer Risk Framework
Why buyers really say no. It's not about value—it's about risk. You'll learn the behavioral science of loss aversion applied to B2B deal structure.
Product & Positioning Tear-Down
We'll analyze your current product positioning and offering structure to diagnose what's creating friction. Most B2B offers fail the same 3 ways. You'll learn to spot them in your own packaging.
Identifying the Most Urgent Pain
Not all problems unlock budgets. You'll isolate the ONE pain point that makes your ICP move now—the problem urgent enough that "next quarter" isn't an option.
Entry Offering Design
Build your low-risk entry offering using the system I've used on 200+ B2B offers ranging from $1K to $500K—both products and services.
Pricing Architecture
Design a pricing model that makes the "yes" easy and protects your margin on expansion. Structure that matches how your ICP actually buys.
Risk-Reduction Strategies
Guarantees, pilots, proof points—the specific mechanisms that eliminate the "what if this doesn't work?" objection and accelerate deals.
Live Offering Review
I'll pressure-test your rebuilt offering and packaging with the same radical candor I use with my advisory clients. You'll know exactly what needs refinement before you take it to market.
I've RUN +100 GTM WORKSHOPS. HERE'S WHAT THEY SAY
Julie Taylor
VP of Marketing @ Confidencial.io (B2B SaaS)
Brendon Macdonald
CEO @ Digital Smile Design (Consulting, Software & Services)
"Jose made us realize we'd been packaging the wrong problem. We pivoted the offering—went from 0 to 30 pilots in month one."
Karan Singh
CEO @ RevVue
"Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening."
Bernard Mouton
Co-Founder @ Layer 9 Labs
"I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day."
Akio Aida
Founding AE @ Grammarly Enterprise
"Excellent and practical workshops! Jose provides a great framework and pro tips. What you learn is applicable well beyond the examples covered. Jose is a wonderful and knowledgeable instructor. I got a ton of value - highly recommend!"
Michael Applebaum
VP of Marketing @ Xpansiv
Who This Go-To-Market Workshop Is For
GTM Leaders
Who have the positioning and ICP defined but need the execution layer—the packaged offering that makes the strategy actually work.
Product Marketers
Who own product packaging and want the skill that directly impacts revenue, not just messaging docs and positioning statements.
Founders
With a great product or service who need to package it to close deals faster. You know your solution works—now you need buyers to see it.
Teams Preparing for Launch
Who don't want to waste months on a GTM motion that stalls because the offering wasn't ready.
This is for B2B high-ticket or complex products and services.
If your average client value is under $5K / year, this probably isn't the right fit. The workshop is designed for offerings where the deal cycle matters and buyer risk is a real factor.
"I've closed $5M B2B deals designing the offers myself—from $1K training programs to $500K enterprise software deals. The pattern is always the same: focus on the packaging first, the pipeline follows."
— Jose M Bermejo, Chief Closer
15+ years building business growth. IESE MBA. Harvard & MIT certified.
Book your Go-To-Market Workshop
Format
1-day intensive (7 hours)
Delivery
On-site or Virtual
Investment
$5,000
You'll leave with a market-ready offering—not a strategy deck.