Innovators are willing to take risks and are viewed by their peers as risk-takers. They are fascinated with novelty and take substantial risks on unfinished products.
Innovators often buy a vision of possibility rather than a product. They are willing to tolerate very high pain levels to achieve the vision.
Innovators often buy a vision of possibility rather than a product. They are willing to tolerate very high pain levels to achieve the vision.
Early adopters accept high risk and disruption to reach their strategic objectives.
They are attracted to test new alternative high-risk, high-cost innovations or technologies that return them exceptional, strategic or social benefits.
They are attracted to test new alternative high-risk, high-cost innovations or technologies that return them exceptional, strategic or social benefits.
People in the early majority are reasonably risk-averse. They spend their limited resources on evolutionary improvement.
The early majority is willing to endure a minor amount of pain and disruption to solve a specific problem and receive an optimized outcome or benefit.
The early majority is willing to endure a minor amount of pain and disruption to solve a specific problem and receive an optimized outcome or benefit.
The late majority is risk-averse and only adopts new technology when it has been simplified, adapted to their workflows, and almost commoditized.
The late majority accepts a low level of benefit or progress to make the product almost cost-free, rick-free, and disruption-free.
The late majority accepts a low level of benefit or progress to make the product almost cost-free, rick-free, and disruption-free.
Laggards avoid all risks, costs, and disruptions of any kind entirely. They want a guarantee that adopting something new will not fail or take too much effort to learn.
Laggards want absolutely pain-free products at zero cost and don't care about being left behind.
Laggards want absolutely pain-free products at zero cost and don't care about being left behind.
Cost-benefit Analysis
Risk Avoidance
