OFFERING DESIGN CO.

Go-to-Market Strategy Consulting

The fastest path to revenue isn't a 6-month GTM plan. It's an offering that sells itself.

You Don't Want a Go-to-Market Strategy. You Want Sales.

Jose M Bermejo

JOSE M BERMEJO

Chief Closer @ Offering Design Co.

The Business Potential Strategist

"Probably you're not searching for a GTM consultant because you love frameworks. You're here because you need revenue—fast.

You have a product ready to launch. Or you're entering a new market. And someone told you that you need a 'go-to-market strategy' before you can sell.

Here's what they didn't tell you:

Most GTM strategies take 3–6 months to build. Then another 3–6 months to see if they work. That's a year of runway burned before you know if the market even wants what you're selling.

There's a faster path: design your offering first, then build your GTM backwards."

Why Traditional GTM Strategies Take So Long

Traditional go-to-market consulting builds from the outside in:

1
Define your ICP
2
Map the buyer journey
3
Align sales and marketing
4
Build the playbook
5
Launch campaigns
6
Measure, iterate, repeat

It's thorough. It's methodical. And it delays the only thing that actually matters:

Getting a buyer to say yes.

We flip the sequence.

The Fastest GTM Strategy Starts With The Offering

Before you build the funnel, before you hire the sales team, before you launch the campaign—you need one thing:

An offering so good that buyers feel stupid saying no.

When your offering is designed correctly:

Sales cycles compress

— because objections are pre-handled in the structure

Close rates jump

— because 'yes' becomes the path of least resistance

Marketing writes itself

— because the value is undeniable

Partners want in

— because the opportunity is obvious

The offering isn't one piece of your GTM strategy. It's the piece that makes everything else work.

What You've Probably Been Told

You've probably heard that you need to "nail your positioning" first. Or "build your sales playbook." Or "align your teams around the buyer journey."

All true. All secondary.

Here's what happens when you start with positioning instead of the offering:

You spend weeks in workshops debating messaging no one will remember
You build battlecards your sales team ignores
You launch with a value prop that sounds right internally—but falls flat with buyers

Positioning without a strong offering is decoration without a house.

We help you build the house first. Then the positioning has something to stand on.

How We Work: Offering-First GTM Consulting

In a focused 4-week engagement, we design the offering that becomes the foundation of your go-to-market strategy:

A value proposition buyers feel, not just understand
Pricing and packaging that makes 'yes' the rational choice
A risk-reversal guarantee that removes the last reason to hesitate
Objection handling built into the offering structure itself
Differentiation that competitors can't copy

Once your offering is locked, we reverse-engineer your GTM strategy around it—sales enablement, launch planning, channel strategy, and revenue operations.

Month 1: the offering. Month 2: the GTM motion built to sell it.

Who This Is For

We work with B2B software and services companies who:

Are launching a new product or entering a new market
Have a solution that works—but need to sell it faster
Are tired of 'build the funnel first' advice that delays revenue
Want a GTM strategy that <a href='/methods/why-leads-dont-convert-to-sales' className='text-red-600 hover:underline font-bold'>fixes your pipeline breaks</a> and starts generating results in weeks, not quarters

Not sure if we're the right fit? Let's find out.

Book a Free Offering Audit

We'll look at what you're selling, how you're packaging it, and tell you exactly what's slowing down your path to revenue—and whether we can help.

No pitch deck. No 6-month proposal. Just a 1-hour diagnosis.

⸻ Limited to 2 audits per month