Jobs to Be Done Consulting

We use Jobs to Be Done to get to what actually drives buyer decisions: perceived risk.

Jobs to Be Done Consulting That Goes Beyond the Framework

Most jobs to be done consultants stop at the insight. They help you discover the "job" your customer is hiring your product to do. They map the functional, emotional, and social dimensions. They hand you a framework.

Then they leave you to figure out what to do with it: what exactly to sell, how to sell it and where to sell it.

We don't stop at the insight. We use JTBD to design offers that close.

Because understanding the job is only half the equation. The other half—the part most JTBD consultants ignore—is understanding the risk that makes buyers hesitate even when they know they need what you're selling.

Why Hire a Jobs to Be Done Consultant?

You should consider hiring a JTBD consultant if:

• Your product is great but buyers hesitate at the last moment
• You've done customer research but can't translate it into messaging that closes
• You know there's a deeper reason people buy—but you can't articulate it
• Competitors with inferior products are winning because they "get" the customer better
• You want to move beyond feature-selling to something that actually resonates

Traditional JTBD Consulting vs. Our Approach

Traditional: Maps the job to be done → Ours: Maps the job AND the risk standing in the way

Traditional: Delivers customer insights → Ours: Translates insights into offer design

Traditional: Focuses on "progress" → Ours: Focuses on what makes buyers feel safe

Traditional: Ends with a map → Ours: Ends testing a real offer that closes

Harvard-Certified JTBD Expertise

Our approach is grounded in the original Jobs to Be Done methodology developed at Harvard Business School. We've studied directly under the practitioners who shaped the framework—and we've spent 15+ years applying it to real B2B sales situations where the stakes are high and the deals are complex.

What You Get in a JTBD Engagement

• Deep JTBD research to uncover the functional, emotional, and social jobs your buyers are hiring for
• Risk mapping to identify what's making them hesitate—the fears, uncertainties, and perceived losses standing between them and "yes"
• Offer design that packages your value to address the job AND neutralize the risk
• A risk-reversal guarantee that puts skin in the game and removes the last reason to wait
• Messaging and positioning built on what buyers actually care about—not what you think they should care about

Ideal For

This engagement is designed for B2B companies who:

• Have a product to launch but the market fit is uncertain
• Have a product that works—but isn't closing like it should
• Have done customer research but can't turn it into revenue
• Sell deals with ACV of $20K+ or one-off projects of $5K+
• Are tired of "more features" or "more leads" as the answer