Jobs to Be Done Consulting
We use Jobs to Be Done to get to what actually drives buyer decisions: perceived risk.
Jobs to Be Done Consulting That Goes Beyond the Framework
Most jobs to be done consultants stop at the insight. They help you discover the "job" your customer is hiring your product to do. They map the functional, emotional, and social dimensions. They hand you a framework.
Then they leave you to figure out what to do with it: what exactly to sell, how to sell it and where to sell it.
Our JTBD consulting goes further. We use Jobs to Be Done as a tool to design offers that buyers can't say no to and coach you on how to sell them.
Why Hire a Jobs to Be Done Consultant?
You're probably here because any of:
Jobs to Be Done is the right starting point. But it's not the finish line.
The Problem With Traditional JTBD Consulting
JOSE M BERMEJO
Chief Closer @ Offering Design Co.
The Business Potential Strategist
"Traditional jobs to be done consulting gives you the insight: 'Customers hire your product to make progress in their lives.'
That's true. But it's incomplete. Here's what most JTBD consultants miss:
Customers don't just hire products to make progress. They hire products that feel safe to hire.
The job isn't just functional ('I need to get X done'). It's emotional ('I need to not look stupid'). It's social ('I need to not lose status'). And underneath all of it:
The real job is to reduce the risk of loss. Loss of money. Loss of time. Loss of reputation. Loss of identity.
JTBD reveals the job. Risk perception determines whether they hire you to do it."
How Our Jobs to Be Done Consulting Is Different
We're trained in Jobs to Be Done by Clayton Christensen's team at Harvard—the originators of the framework. We know JTBD inside and out. But we don't stop at mapping the job.
As your jobs to be done consultants, we use JTBD to design offers that reduce perceived risk—so "yes" becomes the obvious choice.
The Reality Of What Customers Buy
Jobs to Be Done tells you what customers want to achieve.
Loss aversion tells you why they haven't bought yet.
Our approach draws on +15 years of our founder, Jose M Bermejo's work in buyer psychology, change management, sales, business strategy and coaching, including collaborations with the creator of Crossing The Chasm, Warren Schirtzinger, who together mapped exactly how B2B buyers perceive and evaluate risk before making a decision.
The insight: Buyers don't choose the best solution. They choose the solution that feels least likely to hurt their identity.
When you understand this, offering design becomes clear:
This is what we build for you.
Certified in Jobs to Be Done by Harvard
Our JTBD methodology comes directly from the source.
Jose M. Bermejo, founder of Offering Design Co., is certified in Jobs to Be Done through Clayton Christensen's program at Harvard Business School—the team that popularized the framework after Tony Ulwick.
This isn't secondhand JTBD theory. It's the real methodology, applied to what actually moves revenue: offering design that reduces buyer risk and makes decisions feel obvious.
Our Jobs to Be Done Consulting Engagement
In a focused 4 weeks engagement, we use JTBD to design an offering that makes buyers say yes:
The output isn't a JTBD report. It's an offering that closes.
Who Our Jobs to Be Done Consulting Is For
We work with B2B software and services companies that:
Not sure if we're the right JTBD consultants for you? Let's find out.