The demo went well. Then nothing.
I’m Jose M Bermejo, a sales and pitch coach for technical founders of seed to Series A B2B SaaS and tech startups. You still close the deals yourself. We work one-to-one on your live enterprise deals: discovery, the sales pitch, qualifying and closing. I spent 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Start with a free 15-minute fit call. The first paid step is the Power Hour: 90 minutes, live, on video, $950.
Jose M BermejoSales and pitch coach
Founders who are still
the sales team.
You built the product. You closed the first customers yourself. Now the deals are bigger, the buyers are larger companies, and the old way stops working.
Where an enterprise deal
goes cold.
Enterprise deals rarely die in one moment. They stall in places a founder can’t see from inside the deal.
I look for these on your real calls and in your real emails. Then we fix the next step on each deal.
Stuck in procurement right now? Bring one deal.
Three steps,
one at a time.
Apply, answer three questions, and I confirm or decline.
90 minutes, live, on video. A sales pitch and storytelling challenge: you pitch, I roast it live. Booked after an accepted fit call.
One-to-one on your live deals, your sales pitch and your first reps. Length, format and price are set with you after step 02.
For the pitch itself there is Selling With Fire: 4 weeks for founders and CEOs whose pitch doesn't do justice to what they built.
“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
“Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.”
What changed for
my clients.
None of them rebuilt the product.
They changed the offer, the pitch deck, the narrative and their voice.
$3M to $6M
Hugo de JuanCEO, Encamina
$100K
Pablo PeláezCEO, Plain Concepts
The whole deal,
on your real calls.
The questions that find the problem your buyer will pay to fix. And a next step agreed before the call ends.
What you say about your product, in the order your buyer needs to hear it. For more, see sales pitch coaching.
A checklist for big deals, one letter per question. I use it on your live deals, not in a classroom.
The proposal, the price conversation, and the security, legal and procurement steps large companies add.
One coach,
every session.
15+ years in rooms where high-stakes decisions get made. In coaching, that experience goes to work on your own calls.
I speak with fire. I listen with calm.
15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.
Questions founders
ask first.
A sales coach works on your own deals with you. I prepare you for your calls, review the recordings and plan the next step on each deal. The goal is that you sell well yourself, then teach it to your first sales hire.
On their own deals, one skill at a time. First discovery: ask about the problem before you show the product. Then who decides and how they buy. Then the proposal and the close. I coach each one on your live calls.
On their own live deals. MEDDPICC is a checklist for big deals. Its letters are Metrics and the Economic buyer, then Decision criteria and the Decision process. Then the Paper process, Identify pain, Champion and Competition. Answer each one for every open deal, and note the answers you don’t have. Those gaps tell you what to ask on the next call.
Yes. Bring the sales pitch you use on that deal to the Power Hour: 90 minutes, live, on video, $950. See deal coaching. If several deals stall the same way, the sales coaching program fits better.
Training teaches a method to a group, usually in a workshop. Coaching works on your own calls and deals, one-to-one, over weeks. What I offer on this page is coaching.
It starts with a free 15-minute fit call. The first paid step is the Power Hour: 90 minutes, live, on video, $950. After it, the price of the coaching is set with you: Selling With Fire, 4 weeks on the sales pitch, or the sales coaching program.
Free. 15 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.