I'm Jose M Bermejo, a sales and pitch coach for founders, owners and CEOs who still sell B2B high-ticket deals. We work on your live deals, your sales pitch and your first sales team. I coach every session myself. It starts with a free 15-minute fit call.
Jose M BermejoSales and pitch coach
Five places a sale
goes cold.
Click the one that sounds like you.
I teach how buyers decide.
We use it on your deals.
Money is rarely the true objection.
I teach how buyers decide on high-ticket purchases, on stage and one-to-one. In coaching, we use it on your live deals. Price is the objection buyers say out loud. It is rarely the one that stops them.
Three steps,
one at a time.
Apply, answer three questions, and I confirm or decline.
90 minutes, live, on video. A sales pitch and storytelling challenge: you pitch, I roast it live. Booked after an accepted fit call.
One-to-one on your live deals, your sales pitch and your first reps. Length, format and price are set with you after step 02.
For the pitch itself there is Selling With Fire: 4 weeks for founders and CEOs whose pitch doesn't do justice to what they built.
“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
“Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.”
What changed for
my clients.
None of them rebuilt the product.
They changed the offer, the pitch deck, the narrative and their voice.
More client results are on About Jose.
$0 to $200K
Digital Smile Design
$3M to $6M
Hugo de JuanCEO, Encamina
0 to 30 demos
Karan SinghCEO, Revvue.ai
Every session,
with me.
I speak with fire. I listen with calm.
15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.
Before you
apply.
One-to-one coaching for a founder, owner or CEO who still sells. We work on your real deals, calls and sales pitch, not on a course. The goal is that you sell well yourself, then hand it to a team.
Start where deals stick. If they stall late, see enterprise deals or deal coaching. If buyers lose interest early, see sales pitch coaching. If you are hiring, see your first sales team or pitch and rep training.
Founders first, one-to-one. When your first reps start, I train them on the sales pitch we build: see pitch and rep training. To have the whole team trained and coached, see B2B sales consulting for your first sales team.
A 15-minute call. You tell me what you sell, to whom, and where deals stick. If it’s a fit, the next step is the Power Hour. It is 90 minutes, live, on video, $950. If coaching is not the right help, I say so.
I coach you to sell. I prepare you for calls and review them, but you run the deal. If you need someone to sell for you, that is a sales hire.
It starts with a free 15-minute fit call. The first paid step is the Power Hour: 90 minutes, live, on video, $950. After it, the price of the coaching is set with you: Selling With Fire, 4 weeks on the sales pitch, or the sales coaching program.
I work with founders who already know that outside help makes them better. If you’re still deciding whether coaching works, this isn’t for you yet.
Free. 15 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.