JOSE M BERMEJOPREDICTABLE INNOVATION
New coaching

Selling
with fire.

I'll help you speak, pitch and connect with your audience through passion. So people trust you, see your vision and say yes.

Apply for a 15-minute fit call I read every application
and take every call myself.
  • More clientsDeals that close because the buyer felt it.
  • More partnersPartnerships that start from shared belief.
  • More great peopleThe hires you want, choosing your vision.
The program

Walk in certain. Walk out with a yes.

4 weeks for founders and CEOs whose pitch doesn't do justice to what they built.

  1. Jose explaining to a room, one hand raised
    Week 1

    Find your story

    We dig out why you built this and who it's really for. Then we turn it into a story buyers can follow and repeat.

    You leave with: your 60-second story, said out loud without notes.

  2. Jose smiling next to a slide about money risk
    Week 2

    Build your pitch

    Passion gets you heard. Lower risk gets you the yes. We drop the feature tour and build your pitch around how B2B buyers decide, answering the six risks in their heads: money, results, disruption, stress, reputation and time.

    You leave with: a 10-minute pitch and the deck to match.

  3. Jose with his hand on his chest, mid-talk
    Week 3

    Sound like yourself

    Your passion is your edge, not a risk. We work on pace, pauses, eye contact and nerves, so you sound like yourself, and sure.

    You leave with: a way of speaking you're comfortable with, on video and in person.

  4. Jose looking up mid-sentence, gathering a thought
    Week 4

    Pitch it live

    You pitch, I roast it live, you pitch again. We practice the hard questions and how to ask for the next step.

    You leave with: a pitch tested under pressure, ready for your next real meeting.

Best for
  • Founders and CEOs whose pitch doesn't do justice to what they built.
  • Leaders who still sell B2B high-ticket deals themselves.
  • The pitch to the people you sell to, partner with and hire.
Not a fit
  • Investor decks. This is not investor-deck coaching.
  • Picking a new market, offer or positioning. That is the go-to-market workshop.
  • Anyone still deciding whether coaching works.
Apply for a 15-minute fit call
Client results

What changed for my clients.

None of them rebuilt the product.
They changed the offer, the pitch deck, the narrative and their voice.

$0 to $200K

Same service. New pitch, story and sales process.

The fix
New positioning, delivery structure and sales channel. A new discovery call, closing steps and sales materials. Then I trained and coached the team.
The result
$200K in sales in 3 months, starting from $0.

Digital Smile Design

$3M to $6M

3x close rate on $50K deals.

The fix
Same market, same pipeline. A new way to package the offer. Proposals and pitches built on how buyers really decide, with the risk taken off the buyer.
The result
2x revenue and 8x EBITDA in under 3 years.

Hugo de JuanCEO, Encamina

0 to 30 demos

From zero pipeline to 25% growth a year.

The fix
Same tech, wrong problem. The pitch moved from “reduce waste” to “fix your Google reviews”, a problem chain restaurants wanted solved now.
The result
30 demos in month one. 25% growth year over year, two years straight.

Karan SinghCEO, Revvue.ai

“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
Akio AidaFounding AE, Grammarly Enterprise
Jose M Bermejo in orange lenses, hand on his chin, listening
Who you'll work with

Jose M
Bermejo

I speak with fire. I listen with calm.

15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.

About JoseJose on LinkedIn
  • $10M+closed in high-ticket deals.
  • 50%average close rate on high-ticket deals.
  • $5K to $1Mdeal sizes I've closed.
  • 50+founders and CEOs coached on revenue growth.
How it starts

It starts with a 15-minute call.

  1. Step 1 · FreeFit callBy application: 15 minutes with me about the pitch that's stuck. If I'm not the right help, I say so.
  2. Step 2 · $950Power Hour90 minutes, live, on video. The first paid step for everyone. It uses Week 4's method on the pitch you have today: you pitch, I roast it live.
  3. Step 3 · 4 weeksSelling With FireStory, pitch, voice, then live, with me in every session. Its price is set with you after the Power Hour, once we've spent 90 minutes on your pitch.
Questions

Before you apply.

Who is Selling With Fire for?

Founders and CEOs who still sell B2B high-ticket deals, and whose pitch doesn't do justice to what they built. It covers the pitch to the people you sell to, partner with and hire. It is not investor-deck coaching. If the company first needs a new market, offer or positioning, start with the go-to-market workshop.

Do I need the Power Hour first?

Yes. The Power Hour is the first paid step for everyone: 90 minutes, live, on video, $950. It uses Week 4's method on the pitch you have today: you pitch, I roast it live. After it, we decide together what comes next: the 4 weeks of Selling With Fire, or one-to-one sales coaching on your live deals, first reps and team.

What does Selling With Fire cost?

It starts with a free 15-minute fit call, by application. If it's a fit, the first paid step is the Power Hour: 90 minutes, live, on video, $950. Selling With Fire's price is set with you after the Power Hour, once we've spent those 90 minutes on your pitch.

Who runs the sessions?

I do. Predictable Innovation is my practice, and I coach every session myself, from Week 1, when we dig out your story, to Week 4, when you pitch it live and we practice the hard questions. I read every application and take every call myself, so nobody else takes over along the way.

What if buyers like the pitch, then go quiet?

Then start with the deals you have now. If buyers nod along and then stop replying, sales pitch coaching for B2B founders works on the pitch inside those live deals. Selling With Fire is 4 weeks that rebuild the pitch itself: story, pitch, voice, then live. Both start with the same 15-minute fit call, and I tell you which one fits.

Apply

Apply for a
15-minute fit call.

Free. 15 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.

You answer three questions
  1. What do you sell, and to whom?
  2. Which deal or pitch is stuck?
  3. Have you worked with a coach before, and what did you get out of it?
Apply for a 15-minute fit call If it's a fit, the first paid step is the Power Hour: 90 minutes, live, on video, $950.