Buyers nod along. Then they stop replying.
Start with the Power Hour: 90 minutes, live, on video, $950. You book it after a free 15-minute fit call. It tests your sales pitch, the one buyers hear, not the deck investors see: you pitch, I roast it live. Then Selling With Fire, my 4-week pitch coaching program, rebuilds it. For B2B founders and CEOs who still pitch customers themselves.
Jose M BermejoSales and pitch coach
Start with
what’s broken.
Pitch problems look alike from the inside. The fix depends on where the pitch breaks.
Buyers drift, ask the wrong questions, or say “interesting” and stop replying. Test it in the Power Hour: 90 minutes, live, on video, $950.
It explains the product well, but not why a buyer should care now. Build the sales pitch with me, then practice it. That is Selling With Fire: 4 weeks.
Then the problem is later in the deal. See enterprise sales coaching.
A new market, a new offer or new positioning. That is a one-day go-to-market workshop with your team, not coaching.
Sound familiar?
Six parts,
in the buyer’s order.
A sales pitch is not a tour of the product. It answers the buyer’s questions in the order they ask them.
The kind of company and person you help, so the right buyer knows it’s them.
The problem in the buyer’s words, and what it costs them today.
How they handle it today, and why that no longer works.
What you do differently, in one or two sentences a buyer could repeat.
A customer result, a number or a demo that shows it works.
One clear ask: a second meeting, a trial or a call with the budget holder.
In the Power Hour (90 minutes, live, on video, $950) I test your sales pitch against these six parts. In coaching, we build it from them.
A sales pitch answers one question: what exactly do I put in front of the buyer? A tour of the product does not.
The person who
plays your buyer.
I speak with fire. I listen with calm.
15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.
Three steps,
one at a time.
Apply, answer three questions, and I confirm or decline.
90 minutes, live, on video. A sales pitch and storytelling challenge: you pitch, I roast it live. Booked after an accepted fit call.
One-to-one on your live deals, your sales pitch and your first reps. Length, format and price are set with you after step 02.
For the pitch itself there is Selling With Fire: 4 weeks for founders and CEOs whose pitch doesn't do justice to what they built.
“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
“Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.”
What changed for
my clients.
None of them rebuilt the product.
They changed the offer, the pitch deck, the narrative and their voice.
0 to 30 demos
Karan SinghCEO, Revvue.ai
$100K
Pablo PeláezCEO, Plain Concepts
Different listeners,
different pitch.
| Sales pitch (this page) | Investor pitch | |
|---|---|---|
| Who listens | A buyer with a problem and a budget | An investor looking for a large return |
| What they need to hear | That you solve their problem, and that it’s safe to buy | That the market is large and your team can win it |
| What counts as a win | The next step in the deal | A second meeting, then an offer to invest |
This page is about the first column. For the second, look for a fundraising or pitch deck coach.
Before you
send your pitch.
Finding the story, writing the sales pitch, and rehearsing it with someone who plays the buyer. Then checking it on your real calls. It starts with the Power Hour: 90 minutes, live, on video, $950. Then Selling With Fire, my 4-week pitch coaching program, rebuilds the pitch with you.
No. This is the pitch to customers: the first call, the demo and the proposal meeting. An investor pitch has a different listener and a different goal.
Both. I write the sales pitch with you, then coach you to deliver it on real calls. If your first reps need to learn it too, see pitch and rep training.
It starts with a free 15-minute fit call. The first paid step is the Power Hour: 90 minutes, live, on video, $950. After it, the price of the coaching is set with you: Selling With Fire, 4 weeks on the sales pitch, or the sales coaching program.
Free. 15 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.