I'm Jose M Bermejo, a sales and pitch coach for founders, owners and CEOs who still sell B2B high-ticket deals.
I speak with fire. I listen with calm.
15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.
I ran Microsoft partnerships. If you sell software or software services, I'll help you become a Microsoft Partner of Record or Managed Partner, and turn Microsoft and AWS into a channel that brings you deals.
Founders, owners and CEOs
work with me.
Jose M Bermejo is a sales and pitch coach for founders, owners and CEOs who still sell B2B high-ticket deals. Predictable Innovation is his practice.
One-to-one coaching for founders, owners and CEOs who still sell B2B high-ticket deals. We work on enterprise deals, the sales pitch and the first sales team. See Sales coaching.
My 4-week pitch coaching program, for founders and CEOs whose pitch doesn't do justice to what they built. See Selling With Fire.
Five places a sale
goes cold.
Click the one that sounds like you.
More from me on LinkedIn, josembermejo.com, Maven and Medium.
What changed for
my clients.
None of them rebuilt the product.
They changed the offer, the pitch deck, the narrative and their voice.
$0 to $200K
Digital Smile Design
$3M to $6M
Hugo de JuanCEO, Encamina
0 to 30 demos
Karan SinghCEO, Revvue.ai
+50% MRR
Rebeca S.CMO, Sincrolab
$100K
Pablo PeláezCEO, Plain Concepts
“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
“Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.”
I teach
how buyers decide.
15+ years in rooms where high-stakes decisions get made.
International speaker on sales, money and mindset.
In every room, the question behind a big yes is the same: can I trust this, and will it work?
I’ve run 100+ workshops, among them the go-to-market workshop.
What I have done,
as published.
15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. I ran Microsoft partnerships.
$10M+ closed in high-ticket deals, from $5K to $1M. 50% average close rate on high-ticket deals.
IESE Business School Executive MBA. Harvard Business School Online, Disruptive Strategy. MIT Sloan, Artificial Intelligence: Implications for Business Strategy.
Certified in Jobs to Be Done through Clayton Christensen’s program at Harvard Business School.
Predictable Innovation is my practice.
Every line above is published on this site or on josembermejo.com.
Revenue is
leadership autobiography.
My paper on SSRN: The Identity Threshold: A Cross-Disciplinary Framework for Understanding Why Revenue Is Leadership Autobiography, posted April 14, 2026 (DOI 10.2139/ssrn.6285740).
My other research profiles: ORCID and ResearchGate.
Three steps,
one at a time.
Apply, answer three questions, and I confirm or decline.
90 minutes, live, on video. A sales pitch and storytelling challenge: you pitch, I roast it live. Booked after an accepted fit call.
One-to-one on your live deals, your sales pitch and your first reps. Length, format and price are set with you after step 02.
For the pitch itself there is Selling With Fire: 4 weeks for founders and CEOs whose pitch doesn't do justice to what they built.
Short
answers.
A sales and pitch coach for founders, owners and CEOs who still sell B2B high-ticket deals. Predictable Innovation is my practice. I coach every session myself. I spent 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%.
How buyers decide on a big purchase, and how to sell to them. I teach it in workshops and in one-to-one coaching.
On SSRN: “The Identity Threshold” (2026). My ORCID and ResearchGate profiles list it too.
Free. 15 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.