JOSE M BERMEJOPREDICTABLE INNOVATION
Jose M Bermejo speaking on stage, ring lights behind him
Pitch and first reps

Your reps need a pitch. It lives in your head.

I build your sales pitch.
Then I train your first reps.

I’m Jose M Bermejo, a sales and pitch coach for founders, owners and CEOs hiring their first B2B sales reps. I write the sales pitch with you from your real calls. Then I train your reps to deliver it. It starts with a free 15-minute fit call.

  • Built with you
  • Your reps trained
  • One story for every rep

Jose M BermejoSales and pitch coach

Apply for a 15-minute fit call Free, 15 minutes. Tell me how many reps you have and when they started. If your team needs something else, I say so.
Client results
  • Digital Smile Design$0 to $200KSame service. New pitch, story and sales process.
  • Encamina$3M to $6M3x close rate on $50K deals.

Who pitch and rep training is for

Your first reps.
Your story.

Your first reps can only sell the story you give them. The pitch was never written down.

Best for
  • Founders of B2B tech startups hiring their first sales reps.
  • Every rep tells a different story about the product.
  • Deals close when you are on the call, and stall when you are not.
  • You want the pitch built once and taught the same way to every rep.
Not a fit if
  • You only need your own sales pitch sharpened. See sales pitch coaching.
  • The whole company story needs to change: a new market, offer or positioning. That is a one-day go-to-market workshop with your team, not coaching.

If the sales pitch is built and the whole team needs training on live deals, see B2B sales consulting for your first sales team.

Sound familiar?

Apply for a 15-minute fit call

How it starts

Three steps,
one at a time.

  1. STEP 01 · 15 MINUTES · FREE

    Fit call

    Apply, answer three questions, and I confirm or decline.

  2. STEP 02 · 90 MINUTES · $950

    Power Hour

    90 minutes, live, on video. A sales pitch and storytelling challenge: you pitch, I roast it live. Booked after an accepted fit call.

  3. STEP 03 · AFTER STEP 02 · SET WITH YOU

    Sales coaching program

    One-to-one on your live deals, your sales pitch and your first reps. Length, format and price are set with you after step 02.

For the pitch itself there is Selling With Fire: 4 weeks for founders and CEOs whose pitch doesn't do justice to what they built.

How Selling With Fire works
  • 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%.
  • $10M+ closed in high-ticket deals.
  • I coach every session myself.
“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
Akio AidaFounding AE, Grammarly Enterprise
“Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.”
Bernard MoutonCo-Founder, Layer 9 Labs
Apply for a 15-minute fit call

Training your reps on objections

Price is the objection
they hear first.

Jose smiling next to a slide about money risk
Teaching how buyers decide on price. Live workshop, September 2026.
Resolve the 5 core resistance forces.
From my workshop slides.

I teach your reps what I teach on stage. Price is the objection buyers say first. It is rarely the one that stops them, so your reps learn to find the real one.

Who builds your pitch and trains your reps

The same person
builds and trains.

Jose M Bermejo in orange lenses, hand on his chin, listening

Jose M
Bermejo

I speak with fire. I listen with calm.

15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.

About JoseJose on LinkedIn
  • $10M+closed in high-ticket deals.
  • 50%average close rate on high-ticket deals.
  • $5K to $1Mdeal sizes I've closed.
  • 50+founders and CEOs coached on revenue growth.

Pitch and rep training: questions

Before your reps
start.

Can you build our sales pitch and train our first sales reps?

Yes. I build the sales pitch with you first, from your real calls. Then I train your first reps to deliver it. It starts with a free 15-minute fit call.

Do you do both sales messaging and sales training?

For a founder’s first team, yes. The sales pitch and the training come from the same person, so nothing gets lost between them.

What should a first sales team’s playbook include?

Keep it short. Who you sell to, and the sales pitch. Then the first-call questions, the objection answers, the proposal template and how a deal moves. Your reps should read it in one sitting.

Is this a training day or coaching?

Both, in that order. The training teaches the sales pitch to your reps. The coaching works on their real calls with buyers.

What if our reps are already selling?

Then we start from their calls. I listen to what they say today, rebuild the pitch from what works, and train them on the new version.

How much does pitch and rep training cost?

It starts with a free 15-minute fit call. The first paid step is the Power Hour: 90 minutes, live, on video, $950. After it, the price of the coaching is set with you: Selling With Fire, 4 weeks on the sales pitch, or the sales coaching program.

Apply

Apply for a
15-minute fit call.

Free. 15 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.

You answer three questions
  1. What do you sell, and to whom?
  2. Which deal or pitch is stuck?
  3. Have you worked with a coach before, and what did you get out of it?
Apply for a 15-minute fit call If it’s a fit, the first paid step is the Power Hour: 90 minutes, live, on video, $950.