I train your team the way I teach on stage, but on your product, your buyers and your own calls.
B2B sales consulting for founder-led teams
B2B sales consulting
B2B sales consulting
for your first sales team.
I’m Jose M Bermejo. When a founder or CEO hires the first reps, I train and coach the team myself. The team gets one sales pitch everyone tells, discovery and closing that hold up with enterprise buyers, and one way to qualify: MEDDPICC or BANT. For B2B tech companies with a founder and their first 2 to 10 reps.
- The founder and 2 to 10 reps
- On your live calls
- MEDDPICC or BANT
Jose M BermejoSales and pitch coach
Apply for a 15-minute fit call
Free, 15 minutes. Tell me who sells today: you, your first reps or a first sales leader. If I’m not the right help for your team, I say so.
Who this B2B sales consulting is for
A founder,
and the first reps.
Your first reps each sell in their own way, and none of them sells like the founder yet. I train them to sell one way, on your deals.
Best for
- Founder-led B2B tech companies.
- A founder or CEO with 2 to 10 reps, or with a first sales leader.
- Each rep tells a different story about the product.
- The founder still has to join the last call to close a deal.
- You want one way to qualify deals that every rep uses.
Not a fit if
- You have 50 or more reps and want one course for all of them. A sales training company fits that better.
- You want people hired or outsourced to sell for you. I train and coach the people you hire.
- You have no reps yet. Start with the move from founder-led sales to a first sales team.
Does the sales pitch still live in the founder’s head? Build it first, with pitch and first-rep training.
Where a first sales team stalls
Three reps,
three different pitches.
A small team can work hard and still lose deals. Usually nobody taught it one way to sell.
- Every rep pitches the product a different way.
- Discovery calls end with a demo, not an agreed next step.
- Nobody knows who signs on the buyer’s side.
- The forecast is a guess, because each rep qualifies deals differently.
- The founder still joins the last call of every big deal.
Most of these get fixed by training the team, not by hiring more reps.
Sound familiar?
What B2B sales consulting includes
Four parts,
one sales team.
Here, B2B sales consulting means outside help that makes your first sales team sell better. I do all four parts myself.
- 01
One sales pitch
I build the sales pitch with the founder from real calls. Then every rep learns to tell it the same way.
- 02
Discovery and closing
I coach discovery and closing on your team’s live calls, the ones that decide a deal.
- 03
One way to qualify
MEDDPICC or BANT, set up so the whole team uses it on every deal.
- 04
Rep coaching
I coach each rep on their own calls and deals until the new habits hold.
This is not a course from a catalog. Every part uses your product, your buyers and your own deals.
MEDDPICC or BANT set-up
One way
to qualify every deal.
Qualifying is how a rep decides if a deal is real and what it still needs. Your team needs one way to do it.
- 01
MEDDPICC
A checklist for big deals where several people decide. It asks about the buyer’s metrics and who signs. It also asks how they decide, the pain, the champion and the competition.
- 02
BANT
A shorter checklist: budget, authority, need and timeline. It suits smaller deals with one buyer and a short sales cycle.
- 03
Which one
I choose it with the founder, from your deal size and how many people sign. Some teams use BANT for small deals and MEDDPICC for large ones.
Then I train the team on it and check it on live deals until every rep uses it.
For each MEDDPICC letter in plain words, see sales coaching for enterprise deals.
How it starts
Three steps,
one at a time.
- STEP 01 · 15 MINUTES · FREE
Fit call
Apply, answer three questions, and I confirm or decline.
- STEP 02 · 90 MINUTES · $950
Power Hour
90 minutes, live, on video. A sales pitch and storytelling challenge: you pitch, I roast it live. Booked after an accepted fit call.
- STEP 03 · AFTER STEP 02 · SET WITH YOU
Sales coaching program
One-to-one on your live deals, your sales pitch and your first reps. Length, format and price are set with you after step 02.
For a team, the sales coaching program in step 03 covers the founder and each of the first reps.
For the pitch itself there is Selling With Fire: 4 weeks for founders and CEOs whose pitch doesn't do justice to what they built.
- 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%.
- $10M+ closed in high-ticket deals.
- I coach every session myself.
“I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.”
“Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.”
Who trains and coaches your team
The same coach
for the founder and the reps.
Jose M
Bermejo
I speak with fire. I listen with calm.
15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%. Predictable Innovation is my practice, and I coach every session myself. You may know me from my guides on Crossing the Chasm, go-to-market and positioning.
- $10M+closed in high-ticket deals.
- 50%average close rate on high-ticket deals.
- $5K to $1Mdeal sizes I've closed.
- 50+founders and CEOs coached on revenue growth.
B2B sales consulting: questions
Before you
train the team.
What does B2B sales consulting include here?
Four things for your first sales team. One sales pitch everyone tells, discovery and closing coached on live calls, one way to qualify, and coaching for each rep. I do all four myself.
Do you coach the founder or the reps?
Both, on your live deals. I build the sales pitch with the founder. Then I train the reps on it and coach each one on their own calls.
Should our sales team use MEDDPICC or BANT?
Use MEDDPICC when several people sign and deals take months. Use BANT when one buyer decides and deals close fast. I set up the one that fits your deals, and the team learns to use it.
How is this different from a sales training company?
A sales training company sells one course to many teams. Here it is one person, me, on your live deals with your first team. Nothing comes from a catalog.
How much does B2B sales consulting cost?
It starts with a free 15-minute fit call. The first paid step is the Power Hour: 90 minutes, live, on video, $950. After it, the price of the coaching is set with you: Selling With Fire, 4 weeks on the sales pitch, or the sales coaching program.
Guides
When the team is not the problem.
Apply
Apply for a
Apply for a
15-minute fit call.
Free. 15 minutes with me about the deal or pitch that's stuck. If I'm not the right help, I say so.
You answer three questions
- What do you sell, and to whom?
- Which deal or pitch is stuck?
- Have you worked with a coach before, and what did you get out of it?
Apply for a 15-minute fit call
If it’s a fit, the first paid step is the Power Hour: 90 minutes, live, on video, $950.