Jose M BermejoA new letter every two weeks

Win Without Breaking

Every two weeks, I write a letter for CEOs, entrepreneurs, founders and business owners building real momentum in business and life, who refuse to break in the process.

Strategist featured in

Win

Win in business: go-to-market, sales, leadership, systems, decisions and mindset.

Without Breaking

Build a body, mind and spirit to keep winning again and again: energy management, biohacking, self-development and performance devices.

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WINMUST READ • GO-TO-MARKET • 26 MIN READGo-to-market strategy framework: 11 steps to launch and sellFrom choosing the first market to aligning the team: the decisions to make, in order, before you spend on the launch.Read now WINLEADERSHIP • 9 MIN READFounder bottleneck: how to break it in a B2B companyFind the six places a $5M company still waits for you, score yourself in one week, and know what to hand over first.Read now WINGO-TO-MARKET • 8 MIN READHow to build a go-to-market strategy that closes dealsWhy most launch plans start in the wrong place, and the order that gets B2B buyers to say yes sooner.Read now

SALES • 9 MIN READSales pitch examples: how to write a B2B pitch (template)GO-TO-MARKET • 10 MIN READGTM playbook: what it is, how to build one SALES • 8 MIN READMirroring in sales: sell to different personality types SALES • 10 MIN READFounder-led sales: how to get out in 12 weeks SALES • 10 MIN READWhy first sales hires fail and how to make yours work SALES • 9 MIN READSales playbook template: get your team selling like you GO-TO-MARKET • 6 MIN READGo-to-market consultant: when to hire one and what you get PRODUCT MARKETING • 6 MIN READProduct marketing consultant: when you need one

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WINFREE • PLAYBOOK • PDFGTM Strategy PlaybookThe 10 steps, and the 4 decisions inside them, that turn a good product into a plan your whole team can sell.Worksheets11Pages16Full worked example1Get it now WINFREE • BOOK • PDF • 54 PAGESB2B Positioning StrategyAll I’ve learned in 15+ years leading B2B products & teams.Get it now WINFREE • TEMPLATE • PDF • 14 PAGESPositioning statement templateOne sentence that sums up your platform and keeps every team on strategy.Get it now

FREETEMPLATE • PDF • 11 PAGESIdeal customer profile templateFind the group of look-alike buyers you can win first.FREE TESTONLINE • 24 STATEMENTS • ABOUT 5 MINUTESSuperdeciderInside each of us, one or more superdeciders make our decisions for us: a subconscious pattern that takes over, especially under pressure. Find out who yours is, the behavioral rules to win past it, the leadership debt it builds (the debt of decisions that keep following the same pattern), and how to start making your best decisions ever by breaking the pattern.

WINPAID • WORKSHOP • 3 FORMATSThe go-to-market workshopYour team leaves with a complete go-to-market plan.GTM Focus WorkshopOne 90-minute online session$1,500GTM Power DayOne full day, in person or online$5,000GTM Sprint Week2 to 4 days, in person or onlineFrom $10,000See the workshop WINPAID • WORKSHOP • FOR LEADERSHIP TEAMSThe business systems workshopYour leadership team learns to build the systems that grow revenue, scale the company and increase EBITDA.People, process, toolsOne owner, one KPIA weekly dashboardSee the workshop WINPAID • COACHING • 6-MONTH PROGRAMOwner to CEO coachingBuilding the systems that scale you.See the program

WIN WITHOUT BREAKINGPAID • RETREATWin Without Breaking CEO retreat with JoseAsk Jose about the retreat in a 25-minute exploratory chat.Book my 25 minutes

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