Revenue has stalled
Growth was steady, then flat. Nobody owns the whole revenue picture, so nobody can say why.
Fractional CRO
Revenue stalled, and you still close most deals? Get a revenue leader, part time.
Fractional CRO: a part-time chief revenue officer for B2B companies.
I’m Jose M Bermejo, a fractional CRO for B2B companies. I join your leadership team for a set number of days each month and lead your revenue: the strategy and targets, the sales process and pipeline, the sales team and the forecast. When you’re ready, I hand it all over to a full-time leader.
- 15+ years selling B2B tech
- Grew revenue 120% as CRO
- Priced per month
Book a 25-minute exploratory chat What a fractional CRO does
Pick a time. If you need a full-time leader instead, I’ll tell you on the call.
When to hire a fractional CROWhen revenue needs a leader, not another rep.
Most companies bring in a fractional chief revenue officer at one of four moments. Each one needs senior revenue leadership now, and a full-time hire later.
The owner still closes most deals
You’re still the best closer in the company. Every big deal waits for your calendar.
A first sales leader to hire
You need a sales leader, but not yet the cost of a full-time one, or the risk of hiring the wrong one.
A new market
A new country, industry or buyer needs a revenue plan, and someone to lead it from day one.
Revenue growing and a strong sales leader already in place? Then you may need coaching, not a CRO, and I’ll tell you so.
What does a fractional CRO do?Six jobs, led with you
A fractional CRO leads your revenue engine part time: sales, the link to marketing, and the numbers. For a set number of days each month, I own these six jobs with your leadership team.
Your revenue engine
- 1Revenue strategy and targets
Where next year’s revenue comes from: which buyers, which offers, which channels, and targets your team believes in.
- 2The sales process and pipeline
The steps every deal moves through, what counts as a real opportunity, and a pipeline you can trust.
- 3The sales team
Hiring, coaching and quotas. I coach your reps on live deals and help you hire the people you need next.
- 4The forecast and the weekly pipeline meeting
One forecast and one weekly meeting, so everyone works from the same numbers.
- 5Sales and marketing, pulling together
One ideal customer, one message, and a clear handover from lead to deal.
- 6The offer and pricing
What you sell, how you package it and how you price it, so deals close instead of stalling.
One revenue plan.Run by your own team.
A fractional CRO is not a one-off project. I lead inside your weekly rhythm, and I hand it all over when a full-time leader is ready.
Fractional CRO vs VP of Sales vs full-time CRODifferent leaders for different stages.
Fractional CRO
Leads it with you, part time.
Revenue strategy across sales, marketing and the offer, plus the process, the pipeline and the team. A set number of days a month, priced per month, until a full-time leader takes over.
VP of Sales
Runs the sales team.
A full-time leader who manages reps, quotas and deals every day. Best hired once the process and the offer already sell.
And a full-time CRO?
A full-time CRO owns revenue across sales, marketing and customer success, every day. It’s the right hire once revenue can carry the cost. Until then, a fractional CRO gives you that leadership for the days you need, and gets the role ready for the person who follows.
What clients say about the sales work
I tripled my closing rate in less than 1 month. From 1-2 deals/week to 1 deal/day.
Who you’ll work with
Jose M Bermejo
Fractional CRO for B2B companies
- 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%.
- $10M+ in deals I closed myself, from $5K to $1M each, with a 50% average close rate on high-ticket deals.
- Turned Microsoft partnerships into a sales channel.
- VP of Performance at two companies, and 50+ founders and CEOs coached on growing revenue.
- Executive MBA, IESE Business School.
I’ve carried the revenue number as a CRO. On the days we agree, I do the work myself.
Some of the 50+ B2B tech companies I’ve run go-to-market and positioning work with
Client results
x2
Revenue doubled, from $3M to $6M, in under 3 years.
- What we changed
- A new way to package the offer, with the risk taken off the buyer. Then proposals and pitches built around what their buyers worried about.
- What happened
- Their close rate on $50K deals tripled, and EBITDA grew 8x.
Hugo de Juan CEO, Encamina, an IT services company
$100K
A $100K deal through a channel they’d never cracked.
- What we changed
- We dropped the broad pitch: one ideal customer, one offer, and a small first step that felt safe to say yes to.
- What happened
- Their first new logo in 5 years.
Pablo Peláez CEO, Plain Concepts, a software and AI services company
$200K
A service that wasn’t selling reached $200K in sales in 3 months.
- What we did
- I trained and coached the team.
Brendon Macdonald CEO, Digital Smile Design
How it works and how it ends
- STEP 125 minutesFree
Exploratory chat
Pick a time that works for you. Tell me where revenue is stuck, and who closes your deals today.
You leave knowing what I’d fix first, and if you need a fractional CRO or something smaller.
- STEP 2A set number of days a monthFor a set periodPriced per month
Fractional CRO engagement
We agree on the days each month and how long I stay, based on what your revenue needs. I lead with your team: the revenue plan, the weekly pipeline meeting, the forecast, hiring and coaching. The monthly price depends on that scope, and we set it together after the exploratory chat.
How it ends: when you’re ready, I help you hire a full-time sales leader and hand over the plan, the process and the team.
Fractional CRO: questions
What is a fractional CRO?
A fractional CRO, or fractional chief revenue officer, is a part-time executive who leads a company’s revenue: the revenue strategy and targets, the sales process and pipeline, the sales team and the forecast, with marketing and customer success pulling the same way. You get senior revenue leadership for a set number of days each month, without hiring a full-time executive before you need one.
How many days a month does a fractional CRO work?
As many days as your revenue needs, agreed before the work starts. A company rebuilding its sales process needs more days than one that needs a weekly pipeline meeting and coaching for its reps. I set the days each month, and how long the engagement lasts, with you after the exploratory chat. We review them as your team grows.
Fractional CRO or VP of Sales: which do I need?
Hire a fractional CRO when you need strategy across the whole revenue engine: who you sell to, the offer and pricing, the sales process, and how sales and marketing work together. Hire a VP of Sales when that engine already works and you need a full-time leader to manage the sales team every day. Many companies need the first to get ready for the second.
How does a fractional CRO engagement end?
It ends with a handover, by design. Once your sales process, pipeline and forecast run without me, I help you hire a full-time sales leader and hand over the plan, the team and the numbers. A good fractional CRO makes the full-time role easy to fill and easy to step into. The point is not to stay forever.
How is a fractional CRO different from a sales consultant?
A sales consultant builds the sales system as a project: the process, the playbook and the pitch, then trains your team on it and steps out. A fractional CRO leads revenue month after month: I sit on your leadership team, run the weekly pipeline meeting, own the forecast with you, and hire and coach your sales team. If you need the system built without a part-time leader, B2B sales consulting is the smaller step.
How much does a fractional CRO cost?
Fractional CROs usually charge by the month, and so do I. The monthly price depends on the scope: how many days each month, for how long, and how much of the revenue engine I lead. I set it with you after the exploratory chat, once I know what your revenue needs. You pay for the days you use, not for a full-time executive. The first call is free.
Book a 25‑minute exploratory chat.
Pick a time that works for you. If a full-time hire or a smaller step fits better, I’ll tell you on the call.
Not quite what you need?
Is the bottleneck operations, not sales? A fractional COO leads operations part time.
- Fractional COOOperations leadership, part time.
- B2B sales consultingFix how your company sells, as a project.
- Sales team trainingYour reps learn the pitch and how to close.
Guides: How to get out of founder-led sales Why most first sales hires fail All guides