The marketing person
You built the brand and the message. Running the company keeps pulling you away from them.
Fractional CEO
Love being the marketing, product or sales person? Keep that job. Get a CEO, part time.
Fractional CEO: a part-time CEO for founders and business owners.
I’m Jose M Bermejo. As your fractional CEO, I take the CEO seat part time, a set number of days each month, so the business can scale past you and you can go back to the work you’re best at. I set the strategy and own the numbers with you, and I lead your leadership team. The company gets a CEO. You get your favorite job back.
- VP of Performance at two companies
- 50+ founders and CEOs coached
- Priced per month
Book a 25-minute exploratory chat What a fractional CEO does
Pick a time. If you should be the CEO yourself, I’ll tell you on the call.
What is a fractional CEO?You keep the work you love. I take the CEO job.
A fractional CEO is a part-time chief executive. I lead the company a set number of days each month, alongside you, not instead of you. It fits founders and business owners who love being the marketing, product or sales person, but are ready to scale the business past themselves. Hire one when the company needs a CEO and you’d rather not be it.
The product person
You’d rather be with customers and your product team than in a budget review.
The sales person
Buyers want you on the call, and you like it that way. Every hour on the CEO job is an hour away from them.
Ready to scale
The company has outgrown one person doing both jobs. Something has to give, and it shouldn’t be the work you love.
The company needs a CEO. It doesn’t have to be you.
What does a fractional CEO do?The CEO job, part time
A fractional CEO, also called a part-time CEO, an outsourced CEO or a CEO for hire, does the job a CEO owns, for a set number of days each month. These are the seven parts I take off your plate.
The CEO job
- 1Strategy and the few priorities
Where the company goes this year, and the few things that matter most this quarter. The rest waits.
- 2The leadership team
Who owns what, and who decides what. I build the team and lead it.
- 3The operating rhythm
I run the weekly leadership meeting and the monthly review, with a one-page scorecard. Your managers bring their numbers and decisions there, not to your desk.
- 4The numbers
Revenue, cash and the forecast, owned with you and reviewed every month.
- 5The next leaders
I hire the leaders the company needs next, and help each one start well.
- 6One plan for sales, marketing and product
Your teams pull the same way: one ideal customer, one message, one plan.
- 7The company, where a CEO must show up
When a key client or partner needs to meet the CEO, I’m there. The relationships you built stay yours.
You keep the work you love.The company gets a CEO.
A fractional CEO is not a consultant with a plan. I sit in the CEO seat, with your team, until the company has a CEO for good.
Fractional CEO vs interim CEO vs full-time CEODifferent help for different seats.
Fractional CEO
Leads with you, part time.
A set number of days each month, alongside the founder. Sets the strategy, leads the team and owns the numbers with you, then hands the seat over. Priced per month.
Interim CEO
Fills the seat, full time.
A temporary CEO who runs the company every day for a short period, usually after a CEO leaves and until a permanent one starts.
And a full-time CEO, or a fractional COO?
A full-time CEO is a permanent hire who leads every day, worth it once the job is clear and the company can carry it. A fractional COO is for owners who want to stay CEO: it builds how the company runs, so it stops waiting for you.
What founders say about working with Jose
Our offering was broken. Jose diagnosed it in one session. The fix took two weeks. Absolutely eye-opening.
Who you’ll work with
Jose M Bermejo
Fractional CEO for founder-led companies
- VP of Performance at two companies.
- 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%.
- 50+ founders and CEOs coached on growing revenue.
- Go-to-market and positioning work with 50+ B2B tech companies worldwide, and 100+ workshops run.
- Executive MBA, IESE Business School.
Who should you hire as a fractional CEO? Someone who has led at the executive level, knows how B2B companies grow revenue, and plans the handover from the first day. I’ve carried the revenue number as a CRO, I’ve worked next to CEOs, and I run my own practice. On the days we agree, I do the work myself.
Some of the 50+ B2B tech companies I’ve run go-to-market and positioning work with
Client results
From my work with founders and CEOs on strategy, positioning and sales.
8x
EBITDA grew 8x while revenue doubled, from $3M to $6M.
- What we changed
- A new way to package the offer, with the risk taken off the buyer. Then proposals and pitches built around what their buyers worried about.
- What happened
- Revenue doubled in under 3 years, and their close rate on $50K deals tripled.
Hugo de Juan CEO, Encamina, an IT services company
30
30 demos in the first month.
- What we changed
- Same tech, new problem. It moved from “reduce waste” to “fix your Google reviews”, a hair on fire pain for chain restaurants.
- What happened
- 30 demos in the first month, then 25% growth a year.
Karan Singh CEO, Revvue, software for restaurant chains
$100K
A $100K deal through a channel they’d never cracked.
- What we changed
- We dropped the broad pitch: one ideal customer, one offer, and a small first step that felt safe to say yes to.
- What happened
- Their first new logo in 5 years.
Pablo Peláez CEO, Plain Concepts, a software and AI services company
Acquired
Squadcast was acquired by SolarWinds.
- What we did
- A positioning strategy workshop with me, before the acquisition.
How it works and how it ends
- STEP 125 minutesFree
Exploratory chat
Pick a time that works for you. Tell me the work you love, and what the CEO job is pulling you away from.
You leave knowing what I’d take off your plate first, and if a fractional CEO is the right hire.
- STEP 2Set days each monthFor a set periodPriced per month
Fractional CEO engagement
We agree on the days each month and how long I stay, based on what the company needs. I lead with you and your leadership team: the plan, the weekly meeting, the numbers and the hires. You go back to marketing, product or sales. The monthly price follows from that scope, and we set it together after the exploratory chat.
How it ends: I hand the CEO seat to a full-time CEO you hire, or to you, if you decide to step up. Become a full-time CEO
Fractional CEO: questions
What is a fractional CEO?
A fractional CEO is a part-time CEO: a fractional executive who leads a company for a set number of days each month, alongside the founder. The role covers what a CEO owns: strategy and priorities, the leadership team, the operating rhythm, the numbers and key hires. It suits founders who would rather do the marketing, product or sales work, and it ends with a handover.
When should a founder hire a fractional CEO?
Hire one when the company needs a CEO and you would rather not be it. The signs: the CEO work gets your leftover hours, growth waits on you, your team has no clear priorities, and you miss the work you are best at. If you want to become the CEO yourself, coaching fits better. If you want to stay CEO and leave the day-to-day, look at a fractional COO.
What is the difference between a fractional CEO and an interim CEO?
An interim CEO fills an empty CEO seat full time for a short period, usually after a CEO leaves and until a permanent one starts. A fractional CEO works part time, a set number of days each month, alongside a founder who stays in the company. Choose interim when the seat is empty. Choose fractional when the founder is still there and wants to get back to their best work.
Fractional CEO or fractional COO: which do I need?
It depends on who you want in the CEO seat. A fractional COO builds how the company runs, while you stay the CEO and set the direction. A fractional CEO takes the CEO job itself: strategy, the leadership team and the numbers, so you can go back to marketing, product or sales. If you like being the CEO, hire a COO. If you don’t, hire a CEO.
Can I keep doing sales, marketing or product if I hire a fractional CEO?
Yes. That is the reason to hire one. You keep the work you do best: selling to key clients, building the product or shaping the marketing. I take the CEO job: the plan, the leadership meeting, the numbers and the hires. We write down who decides what at the start, so your team knows when to ask you and when to ask me.
How much does a fractional CEO cost?
A fractional CEO is priced per month, and I set the price with you after the free 25-minute exploratory chat. It depends on scope: how many days each month, for how long, and how much of the CEO job I take on. You pay for the days the company needs, not for a full-time CEO’s salary, and the engagement is built to end with a handover.
Book a 25‑minute exploratory chat.
Pick a time that works for you. If you should be the CEO yourself, or a COO fits better, I’ll tell you on the call.
Not quite what you need?
Want to become the CEO yourself? See how to become a full-time CEO, or take the free Full-Time CEO Test. Want to stay CEO, with a company that runs without you? That’s a fractional COO.
- Become a full-time CEOCoaching to step into the CEO job yourself.
- The Full-Time CEO TestFree, 10 minutes. See what still runs through you.
- Fractional COOStay CEO. Get a company that runs without you.
- Fractional CROPart-time leadership for your revenue and sales team.
Guides: The founder bottleneck How to get out of founder-led sales All guides