A product launch
The product is ready. Who buys it first, and what you charge, are still a guess.
Go-to-market consulting
Launching, entering a market, or stuck on a plateau? Decide before you spend.
Go-to-market consulting for B2B companies.
I’m Jose M Bermejo, a go-to-market consultant for B2B technology and services companies. I help your leadership team decide who to sell to first, what to offer them, what to say and how to reach them. Then I help your sales team put it to work.
- 50+ B2B tech companies
- 100+ workshops run
- Priced per project
Book a 25-minute exploratory chat When to hire a consultant
Pick a time. If you don’t need a consultant, I’ll tell you on the call.
When to hire a go-to-market consultantRight before the money moves.
A go-to-market decision gets a budget at four moments. Get the call wrong, and the money goes to the wrong buyers, the wrong offer or the wrong channel.
A new market
It won at home. The next country or industry plays by different rules.
A revenue plateau
Growth was easy until it wasn’t, and nobody agrees on why.
New funding or budget
The money is in. Now comes the real bet: where to point it.
Already know who buys and what to say? Then you need execution, not strategy, and I’ll tell you so.
What does a go-to-market consultant do?Four decisions, made with you
A go-to-market consultant helps you make the calls that decide whether your sales and marketing money works. I bring the method, the research and an outside view. Your leadership team decides.
Your go-to-market plan
- 1Who buys first
Your target market, segments and ideal customer profile: the buyers with the most urgent problem, who can say yes soonest.
- 2What you sell them
The offer, its pricing and packaging, and what makes it safe to buy.
- 3What you say
Positioning and messaging: the few lines your website, your sales team and your partners all use.
- 4How you reach them
Channels, the sales motion and the launch plan, with owners, dates and KPIs.
Built on research with your buyers.Run by your own team.
A go-to-market consultant is not an agency. I don’t run your campaigns. I help you decide where the money goes before it moves.
Go-to-market consultant, fractional CMO or agency?Different help for different jobs.
Go-to-market consultant
Decides with you.
Who you sell to, what you offer and what you say. Priced per project. Your team builds from the decisions.
Fractional CMO
Runs your marketing.
A part-time leader who leads your marketing team, usually on a monthly retainer.
And an agency?
An agency runs campaigns, content and ads once you know who to sell to and what to say. Hire a consultant to decide where to point the money. Then hire someone to run it. Many companies need both, in that order.
What clients say about the go-to-market work
Jose’s go-to-market strategy workshop has been instrumental in clarifying our product positioning strategy and launch plan! They’re the go-to team if you need help launching a new tech-based product or innovation!
Lya RebeloGo-to-Market Strategy at CitelineWho you’ll work with
Jose M Bermejo
Go-to-market consultant for B2B companies
- Go-to-market and positioning work with 50+ B2B tech companies worldwide, and 100+ workshops run.
- 15+ years selling B2B tech, first as a chief revenue officer who grew revenue 120%.
- $10M+ in deals I closed myself, from $5K to $1M each.
- Turned Microsoft partnerships into a sales channel.
- Executive MBA, IESE Business School.
I’ve sold in markets like yours. I work on every project myself.
Some of the 50+ B2B tech companies I’ve run go-to-market and positioning work with
Client results
x2
Revenue doubled, from $3M to $6M, in under 3 years.
- What we changed
- Same market, same pipeline. A new way to package the offer, with the risk taken off the buyer. Then proposals and pitches built around what their buyers worried about.
- What happened
- Their close rate on $50K deals tripled, and EBITDA grew 8x.
Hugo de Juan CEO, Encamina, an IT services company
$100K
A $100K deal through a channel they’d never cracked.
- What we changed
- We dropped the broad pitch: one ideal customer, one offer, and a small first step that felt safe to say yes to.
- What happened
- Their first new logo in 5 years.
Pablo Peláez CEO, Plain Concepts, a software and AI services company
+50%
Monthly recurring revenue up 50% in under 4 months.
- What we changed
- We dropped the “something for everyone” package: one type of buyer, plus hands-on support that made buying feel safe.
- What happened
- Less money spent on leads that never bought, and more deals closed.
Rebeca S. CMO, Sincrolab, a digital therapy company
How it works and what it costs
- STEP 125 minutesFree
Exploratory chat
Pick a time that works for you. Tell me what you’re taking to market, and where it’s stuck.
You leave knowing what I’d look at first, and if I can help.
- STEP 2Usually 4 to 8 weeksYour leadership team and mePriced per project
Go-to-market consulting project
Research with your buyers and your data, then working sessions where your team makes one decision at a time. Most projects cost between $20,000 and $100,000, depending on how many products and markets we cover.
What you get: your go-to-market strategy in one document, a launch plan with owners and dates, and the message your sales team uses. What a go-to-market strategy project includes
Go-to-market consulting: questions
What does go-to-market consulting include?
Go-to-market consulting helps a company decide how to take a product or service to market: who to sell to first, what to offer them and at what price, what to say, and which channels to use. The consultant brings the method, the research and an outside view. Your leadership team makes the calls, and your team runs the plan.
When should you hire a go-to-market consultant?
Right before the money moves: before a product launch, before entering a new market, after new funding or a new budget, or when growth stalls and nobody agrees why. A consultant is worth it when a wrong call would cost more than the fee. If you already know who buys and what to say, you need execution, not strategy.
How much does a go-to-market consultant cost?
Go-to-market consultants usually charge per project. My projects mostly cost between $20,000 and $100,000, depending on how many products and markets we cover. A smaller start is the go-to-market workshop, from $1,500 for a 90-minute online session. The first call, a 25-minute exploratory chat, is free.
Go-to-market consultant or fractional CMO: which do I need?
A go-to-market consultant helps you decide who to sell to, what to offer and what to say. A fractional CMO is a part-time leader who runs your marketing once those calls are made. If the market is still a guess, start with the consultant. Many companies need both, in that order.
How do I choose a go-to-market consultant?
Look for someone who has sold in markets like yours, not only written about them. Ask for client results you can check, who will do the work, and what you will hold at the end. Be careful with anyone who promises a plan without talking to your buyers. A good consultant also tells you when you don’t need one.
Do you work with companies outside the US?
Yes. I work with B2B technology and services companies worldwide. Interviews, research and most working sessions run online, so your team joins from wherever it is. The go-to-market workshop can also run in person. Every project starts the same way: a free 25-minute exploratory chat to see if it fits.
Book a 25‑minute exploratory chat.
Pick a time that works for you. If a consultant isn’t what you need, I’ll tell you on the call.
Not quite what you need?
Want the full strategy? See what a go-to-market strategy consulting project includes, week by week.
- Go-to-market strategy consultingYour strategy in 4 to 8 weeks.
- Go-to-market workshopYour team builds the plan in 90 minutes to 4 days.
- Pitch and rep trainingYour sales team learns the new message.
Guides: Go-to-market consultant: when to hire one Go-to-market strategy framework All guides